Welcome LeeAnn Moss to the AcreValue team!

Over the past 2 years, we’ve been hard at work here at Granular building AcreValue, the first online tool for farmland. I’ve worked with our team of engineers and data scientists to crunch large amounts of agricultural and real estate data into an easy to use, comprehensive solution that helps the entire industry research and evaluate farmland.
Through this time we’ve grown at a rapid pace. Some of the highlights:

  • Grown to over 100K monthly users
  • Expanded geographic coverage to the 48 contiguous U.S. states
  • Deepened feature set – from digitizing the plat map, to making soil maps accessible with one click, to publishing comparable sales
  • Established strategic partnerships with leading real estate firm People’s Company and leading water rights research firm WestWater Research
  • Launched AcreValue Pro, an enterprise offering for real estate pros

Over time AcreValue will drive major efficiency gains in how farmland is purchased and financed. As we look to the next phase of growth, a key priority is to deepen our commercial relationships with industry partners across appraisal, lending and brokerage through AcreValue Pro and future enterprise-focused offerings.

We are thrilled to announce that LeeAnn Moss will be joining the team to lead this effort as our Director of Business Development. In this newly created role, she will be responsible for driving new revenue and strategic partnerships for AcreValue among key market players including real estate brokerages, farm management firms, valuation professionals, lenders and investment funds. LeeAnn will be responsible for driving adoption of AcreValue Pro as a go-to tool among these key market players and establishing data licensing opportunities in both directions. She will also play a key advisory role in shaping the product roadmap. LeeAnn will be based out of Granular’s Champaign, Illinois office.
LeeAnn has a national reputation for leadership and service in the farm real estate sales, asset valuation, and appraisal education industries. Prior to joining Granular, she was Executive Vice President of The Loranda Group, Inc., a Midwestern-based diversified agricultural real estate services company founded by Moss and her husband, John, in 1994. She was also President of Novalis, Inc., an education and consulting company serving real estate professionals and small businesses. She holds a doctorate in agricultural economics from the University of Illinois.
In LeeAnn’s words, “Much of my career has focused on helping people use information to make better decisions with their farmland investment or helping them to recover from uninformed ones. I have watched AcreValue with keen interest over the past few years – as the clear market leader, they are fundamentally changing the way people associated with the farmland asset use data to make more effective business decisions. After talking with Tamar and others about their vision for the future, this new role seems to me to be an ideal fit. I’m thrilled to join the team and look forward to continue serving our industry as it becomes more digitally connected, efficient and sustainable.”
Interested in learning about how AcreValue can be used by your organization? Contact LeeAnn at leeannmoss@granular.ag.

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