Category:
Farm Data

The Data-Driven Harvest Moisture Insights You Need to Know

Harvest moisture is a hot topic this time of year, and agronomists and researchers have varying opinions and recommendations. It’s a complex but important topic — leaving crops to dry down in the field can save on drying costs and processor moisture penalties, but also opens up exposure to yield loss.  There are a lot […]

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Manage Recordkeeping Chaos with Digital Work Orders

The Orr family has farmed the same land for more than a century. The current generation grows waxy corn, grass and alfalfa on their 117-year-old farm near Rowley, Iowa. They stay profitable by using farm management software.  Jim Orr and Jason Orr, a father/son team, introduced Granular Business on the farm about five years ago. […]

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Making the Most of Growing Season 2019

The spring of 2019 has certainly been one for the history books. Between the flooding, excessive rainfall and mud that many in the Corn Belt have experienced, it’s been a frustrating year in farming for those who depend on Mother Nature to be a decent business partner. When you add in trade and commodity price […]

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Tracking Quality at the Field Level

While quality has been long understood as a critical driver of profitability in specialty crop operations, it’s been overlooked from a planning and tracking perspective on the commodity side—until now, when margins are so thin. In today’s market, it can be just as important driver of revenue as yield. Some farmers track quality metrics in […]

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The Real Value of Farm Data

Granular was featured in a recent Wall Street Journal article about farmers profiting from data generated on their farms. I wanted to expand on the ideas explored in that article and Granular’s perspective on the applications for farm data. Before co-founding Granular, I was an executive at Nielsen, a $6 billion global company that sells […]

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