Granular Continues Rapid Expansion of Farm Management and Analytics Platform

Latest release adds machine data and field-level

SAN FRANCISCO – May 13, 2015 – Granular, a leading agriculture software and analytics company, announced today another major extension to the capabilities of its industry-leading farm management and analytics platform. The company has a team of more than 50 software developers and designers working to continually improve and extend the functionality of the platform based on direct feedback from several dozen of its large, professional producer customers. Granular’s latest release includes the capability to import and analyze as-applied files (starting with John Deere and Precision Planting equipment) and to monitor Profit and Loss (P&L) statements at the field level.

“I have never seen a company in the agriculture industry that can develop great software as fast as Granular,” said Mark Bryant, partner of Bryant Agricultural Enterprises in Ohio and a Granular customer. “The team really knows how to listen carefully to its producer customers and build a product that supports the complex workflow on a large farm.”
Granular’s latest round of enhancements focuses on the analysis of as-applied files and field-level profitability. The ability to ingest, process and analyze as-applied files off farm equipment allows Granular to build a complete electronic production record on each field with full detail on all inputs, labor and machine costs for each completed task. As-applied file analysis also allows Granular to understand sub-field level variation in costs, yields and efficiencies.
“The reason I run Granular on my farm is so that I can understand and improve profitability at the enterprise, crop and field levels,” said Matt Smith, partner of Smith Farms in Arkansas and a Granular customer. “Particularly in this challenging commodity price environment, I want to manage every dollar and, just last week, Granular helped me find a five-figure billing error from one of my suppliers.”
“Granular serves professional, expansion-oriented producers,” said Sid Gorham, Granular’s co-founder and CEO. “These producers view this downturn as an opportunity to expand to farm more acres and Granular is helping them build their businesses on a solid foundation.”

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