John Deere and Granular Collaborate to Deliver Advanced Business Software Tools to Farms

John Deere and Granular are partnering to bring together the best operational and financial software in agriculture! Today, the companies announced a product development and co-marketing agreement that gives producers more tools to measure and improve their financial performance.

Under the terms of the agreement, the two companies will work to integrate further Granular’s leading Farm Management Software (FMS) product and the John Deere Operations Center. Basic financial FMS functionality will be offered free-of-charge to Operations Center users in the United States, Canada, Australia and New Zealand so that producers who choose to share their machine data with Granular can measure their profitability at the field and sub-field levels. The companies will also more deeply integrate Granular’s paid FMS product with the John Deere Operations Center so that users of both applications have maximum utility and minimum duplicate data entry.
“Farmers need tools that allow them to learn from their data, turn it into insights and make informed decisions. Our goal is to help make a good farm even better,” said John Stone, SVP of John Deere’s Intelligent Solutions Group. “With that in mind, John Deere is pleased to partner with Granular because their FMS is a leading solution in this area. It is a strong complement to operational execution tools we have in the John Deere Operations Center.”
“Granular is excited to partner with John Deere because they share our commitment to using technology to make farms more efficient and profitable,” said Sid Gorham, Granular Co-Founder and CEO. “By integrating more tightly with the John Deere Operations Center, we can give farms near real-time visibility into their profitability and use data science to help them improve their financial results.”


The companies will not be sharing any farm data between their customers that are not authorized explicitly by the producer, as outlined in the two companies’ terms of service. If a producer does decide to opt-in, they are allowing application and yield data information to flow to Granular, helping contribute map layers back into their Operations Center. Financial information or any other data from Granular will not be shared with a Dealer, unless authorized by the Producer. Both Granular and John Deere remain firmly committed to the privacy of their customers. If users have questions or concerns, please email [email protected].

About Deere & Company

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at

About Granular

Granular is the leading software and data science company focused on the business of farming. Our mission is to make farming more efficient and profitable, while preserving and enhancing the value of farmland. Granular was founded in 2014 and is backed by leading technology investors including Andreessen Horowitz, Google Ventures, Khosla Ventures and Tao Capital. For more information, please visit and

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