Make the Most of Your 2018 Farm Data – How Granular Business Can Impact Your 2018 Analysis and 2019 Planning

November 28, 2018


As we’ve travelled our respective geographries this fall (Kelly in the northeast part of the country and Kyle in the eastern corn belt), it’s been fun to watch the 2018 crop year come to a close and bushels get stored safely in the bin or hauled for processing. But now that the crop is in, our conversations with growers have shifted from having a strong finish in 2018 to analyzing the year in order to ensure success in 2019.

For the growers who are really interested in harnessing the data from their farm and making it work for them, Granular Business offers a lineup of features that can benefit growers this time of year as they begin to dig through 2018 numbers and 2019 scenarios.

Here are some frequently asked questions we’ve heard by our customers in recent weeks, along with how Granular Business can provide answers.

  • Q: How can I best reconcile my books and prep for end-of-year reporting?
  • A: Closing out the 2018 books is a hot topic right now, and Granular Business has the ability to track break-evens down to the field level to help you understand exactly how each of your fields performed. This can simplify market facilitation payments (MFP) and crop insurance reporting, in particular. We’ve also had growers catch thousands of dollars in erroneous billing from input suppliers after reviewing their input transfer data in Granular Business and seeing they were billed for inputs never delivered or that were returned.
  • Q: How do I ensure I’m planning my 2019 crop rotation and overall field plans to capture the most profit per acre based on what I did in 2018?
  • A: By taking the time to rank your most profitable fields as well as your least profitable, you’ll be able to analyze rankings and develop action plans to address the shortfalls on your least profitable acres. Granular Business makes it easy to track net profitability on a field-by-field basis, which leaves you more time for developing plans instead of trying to remember application passes and crunching numbers from the previous year. Our Granular Business customers also know which land and crop plans likely won’t pencil well in 2019 and might be worth walking away from.
  • Q: How can I best keep my landlords in the loop on production numbers?
  • A: Our customers managing multiple landlord relationships have shared with us that landowner conversations have been easier when they’re able to provide reports such as field history, landowner yield reports, and land-cost benchmarking numbers. Using simple reports to be transparent on production numbers builds deeper relationships and makes agreements easier to maneuver and faster to sign. And being able to provide your landlord professional reports can likely provide a leg-up when it comes to contract renewal.
  • Q: How do I create the most accurate projections on how much I’ll need for inputs in 2019?
  • A: Booking inputs can sometimes feel like a Goldilocks game of “too much” or “too little.” By using the input usage analyzer in Granular Business, you can elevate your input purchasing game by using estimates based upon farm history and our data science algorithms. While you still might have some returns or run a little short, you can be confident that you’ve covered your bases when using the analyzers to make input purchases.
  • Q: I have areas of my operation that I don’t know how to track well – I think I’m making money, but I’m not sure. Any ideas suggestions on how I can be more confident that I’m being profitable?
  • A: Every grower and operation is unique. That’s why the customer success team for Granular Business works with every customer individually to utilize the software so that it gives them the insight they need to make the most confident decisions possible for their operation.

Early winter is a rewarding but critical time for growers to set themselves up for success for the next growing season. Field and yield analysis doesn’t have to be complicated or time-consuming, and with the the right tools you can start making confident decisions for 2019.

For additional insight into how growers are using Granular Business to make data-driven decisions for their farms, check out the short videos here. And if you have questions or want more information, feel free to reach out to one of us or another member of the Granular team.

Kelly Herbick is a Granular Account Executive in Pennsylvania and has a background in agronomy. She can be reached at kellyherbick@granular.ag and by phone at 715-410-4479.

Kyle Kauffman is a Granular Account Executive in Illinois and has a background in ag lending. He can be reached at kylekauffman@granular.ag and by phone at 217- 219-3826.

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