The Right Time to Start Activating Data

When it comes to activating (and maximizing) your farm data, the right time to start is right now. 

Through Granular’s work in helping farms manage data management implementation, we’ve learned that there are several key barriers that often keep farmers from getting started on their journey towards having data make a quantifiable difference for their operations. The sooner you can clear those barriers by finding a solution that suits not only your operation, but your mindset, the sooner you can reap the real financial benefits of farm data activation. 

First, there is the complexity of data control and privacy. According to a study by the Purdue University Center for Commercial Agriculture, 12 percent of farmers who do not use farm data software list privacy concerns as their main reason. Twenty-six percent of farmers say they do not share their data with anyone. 

Farmers should be protective of their data, providing access to their farm’s sensitive information only to people they trust and who can help turn that data into positive impacts. That’s why our farmer customers can grant or prohibit permissions in Granular Insights as they see fit, deciding each person that has access to their data.

It’s your data. Who can use it should be your choice. 

Second, there is the question of timing. To a lot of farmers, “do it right the first time” might as well be the 11th commandment. The desire to put your best foot forward as you embark on your data activation journey is understandable, but truth be told, there is no perfect time of year to get started. And there certainly is no wrong one. 

Some farmers have a mindset best suited for beginning a growing season fresh. For them, using data tools to better manage seed rates, varieties and everything else that goes into planting prep is the perfect starting point. For others, it might be utilizing the tools most useful at harvest, which in Granular Insights means you can study the impact of moisture on profit and conduct timely yield and profit estimates.

There is no wrong time to dip your toe in the water. Your best bet is simply to start by starting. 

A third barrier is a misconception about commitment. Many farmers think that you need to already have all your data ducks in a row if you’re going to start using data to make more empowered and effective decisions. 

While that may have been the case a decade ago, today’s tools and equipment do a lot of the work for you. In fact, while we can’t speak to other tools on the market, the first step to getting started with Granular Insights requires only an email address. 

All told, the best day to stop second-guessing your decisions and make informed, data-fueled operational adjustments is the day you’re ready for it. And there is no reason that day can’t be today. 

For more information on getting started with Granular Insights, create a free account today or contact your Pioneer seed rep, who can assist you in getting started as well. 

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