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Expanded partnership integrates industry-leading daily satellite imagery into Granular farm-management software suite to maximize crop potential

 
PRNewswire/ — Corteva Agriscience™, Agriculture Division of DowDuPont™, through its software business, Granular, announced today with Planet – an integrated aerospace and data analytics company – a significantly expanded global partnership to deliver digital agriculture software solutions for farmers. The three-year agreement will integrate Planet’s industry-leading daily, global satellite imagery data into Granular’s farm-management software suite – powering enhanced analytics tools that will help farmers manage risk and increase yields.
 

“Planet operates the world’s largest fleet of satellites and is quickly advancing its image frequency and quality,” said Sid Gorham, Granular co-founder and CEO. “Our team of data scientists have built tools that translate Planet’s imagery into actionable insights on the health of crops throughout the growing season. Our farmer customers access these insights via Granular’s easy-to-use mobile applications – enabling farmers to tap into the power of a global satellite network right from their phone.”
 
“The team at Granular is doing groundbreaking work in agriculture, delivering software solutions to farmers that help them do their jobs. Planet’s daily imagery will now play an even more important role in that work,” said Will Marshall, CEO and co-founder of Planet. “With Planet’s stream of information, Granular customers will have the insights they need to ensure optimal field conditions and increase yields.”
 
Under the expanded partnership, Granular will directly license and integrate Planet’s daily feed of satellite imagery into its farm-management software, beginning with its industry-leading agronomy offering, Encirca® Services.
 
The combination of Planet’s first-of-its-kind global daily satellite data with Granular’s world-class crop modeling talent and datasets enable farmers to access valuable insights for real-time response. Daily satellite imagery from Planet provides farmers with timely visibility into problem spots, as well as patterns in weather-related impacts, on every field. Granular’s proprietary analytics advance the use of this daily imagery – providing farmers with a complete view of what certain patterns and conditions indicate about crop health, along with proven methods for optimal response. Together, the combined solutions enable farmers to maximize crop potential.
 
About Granular
Granular, the digital agriculture software business of Corteva Agriscience™, Agriculture Division of DowDuPont™, develops software and analytics tools that make farming more efficient and profitable.
 
About Planet
Planet is an integrated aerospace and data analytics company that operates history’s largest fleet of Earth-imaging satellites, collecting a massive amount of information about our changing planet. Planet is driven by a mission to image all of Earth’s landmass every day, and make global change visible, accessible and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds and operates over 190 satellites, and develops the online software and tools that serve data to users. Decision makers in business, government and within organizations use Planet’s data and machine learning-powered analytics to develop new technologies, drive revenue, power research and solve our world’s toughest challenges. To learn more visit www.planet.com and follow us on Twitter at @planetlabs.
 
About Corteva Agriscience, Agriculture Division of DowDuPont               
Corteva Agriscience, Agriculture Division of DowDuPont (NYSE: DWDP) is intended to become an independent, publicly traded company when the previously announced spinoff is complete by June 2019. The division combines the strengths of DuPont Pioneer, DuPont Crop Protection and Dow AgroSciences. Corteva Agriscience provides growers around the world with the most complete portfolio in the industry — including some of the most recognized brands in agriculture: Pioneer®, Encirca®, the newly launched Brevant Seeds, as well as award-winning Crop Protection products — while bringing new products to market through our solid pipeline of active chemistry and technologies. More information can be found at www.corteva.com.
 
All products, unless otherwise noted, denoted with  or ® are trademarks or registered trademarks of DowDuPont.

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So you just bought Farm Management Software. Or maybe you’re considering it. All you do is hit an install button and it runs like an auto-steer tractor, right?
Ok, well not exactly, but with guidance from the Granular Customer Success and Support team, FMS will feel like a well-oiled machine, and you’ll wonder how you lived without.
What makes Granular valuable is that once it’s up and running, you’ll have an organized way to keep records, manage your crew, and get a real-time financial pulse on your operation, all in one place.
From day one, Granular provides you with immediate gains on operational efficiency – centralizing team communication, more accurately tracking input costs, and knowing your real-time inventory are just a few ways. With Granular FMS, the yield from your investment will feel like an office bumper crop.
So where to start? It’s much easier than you can imagine with the right team on your side – a team that knows software, agriculture, and what it takes to run a farm business. Check out the ways we build a relationship with you and your operation, and what our customers tell us about what it’s like to work with our Ag experts.
 

Four Ways We Partner With You

When you sign up for Granular, you are connected to a team of Customer Success professionals, dedicated to making sure you find full value and an easy way to achieve your goals.
Each team member brings a wealth of agriculture experience with them, using their insight and expertise to help your operation. Just take it from Granular customer, Dylan Branch: “The Granular team is always there for us. They have more agricultural knowledge than I have seen from any other software company.”
Let’s meet the team!
1. Your Trainer
To kickoff your journey with Granular, you are paired with a dedicated Training professional to onboard your whole team. This includes outlining goals to understand the purpose of your latest technology investment, and completing custom training sessions based on each person’s role in the operation.
Why is this important? Customers tell us that the best way to introduce something new to the team is to “hold their feet to the fire.” They also value having a partner to guide fundamental decisions on how to set up crop and field plans, and establish ways to track and measure everything from inputs and tasks, to equipment and inventory. As soon as you sign up, your trainer will get you off to a solid start to decide on the best approach for ensuring your success with Granular.
2. Your Coach
In addition to the Training professional, your farm will have a dedicated representative, a Customer Success Coach. Our team of coaches partner with you one-on-one for the majority of your journey with Granular. They are your go-to for strategic planning, working closely with you to set clear and measurable goals, and keeping you on track to achieve them.
Your coach will show you how your data can be used to guide operational and financial decisions for each season and every task, ensuring Granular captures what’s needed to determine field-level costs, tasks, revenue, and overall profitability. They also provide your direct feedback to our team of product developers.
One of our long-standing customers, Tyson Franks, describes the benefit of his relationship like this, “No program out there is perfect. But there is no company out there that listens like Granular.”
3. Your Support Team
This is where I come in! As you continue to work with your Customer Success Managers, my team is here to answer questions and solve problems you have while using the web and mobile app. When you contact support, you’re instantly connected with a product specialist who is happy to help you and is as dedicated to your success as our whole team.
We respond in a moment’s notice to make sure you don’t miss a beat on your way to adopting Granular. No question is too small for us. Customers appreciate the various ways they can reach us – by phone, email, and in-app chat. We’re available 7am-7pm CST Monday through Friday by in-app chat, phone, or email. It makes us proud to hear customers like Michael Yost, one of our frequent chatters, say that we have the best Support team of any vendor he’s worked with in the ag industry
4. Your Self-Help Tools
With our whole team backing you, it’s hard to imagine what else you might need! Still, we know that a set of comprehensive self-help and education tools make it easier and faster for our customers to learn and expand their use of Granular.
Articles and Videos – The Granular Help Center has “getting started” and FAQ articles and videos that come in handy when you’re trying out a new workflow. For example, we have Planting and Harvest checklists to walk you through exactly what you need to in Granular as part of your overall seasonal preparation. Other articles answer questions like, how do I track cover crops, how do I import my FSA boundaries, and how do I spread a cost across multiple years? It’s easy to get your question answered with over 400 articles. And all of our content is searchable directly within the Granular app!
Training by Granular – To develop the skill levels of your employees, we also offer Granular Academy training courses. These courses help certify employees with the basic requirements to operate Granular in the mobile or web app—perfect for new hire training. “Basics of the Mobile App” is one great example. We frequently see customers hosting their own team trainings at morning meetings using this course and others. Our courses have guided instructions on all important tasks in Granular, like creating crop plans or recording grain inventory, as well tips and tricks from us and other users, like 10 Ways to Use Input Usage Analyzer.
This team is one of many at Granular – a company passionate about creating ways for farmers to be more efficient and profitable. We want to see you succeed using our productivity enhancing software so you can be more efficient and profitable in your most important work—feeding our growing population.
The Granular Customer Success team is here and ready to go when you are.

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Over the past 2 years, we’ve been hard at work here at Granular building AcreValue, the first online tool for farmland. I’ve worked with our team of engineers and data scientists to crunch large amounts of agricultural and real estate data into an easy to use, comprehensive solution that helps the entire industry research and evaluate farmland.
Through this time we’ve grown at a rapid pace. Some of the highlights:

  • Grown to over 100K monthly users
  • Expanded geographic coverage to the 48 contiguous U.S. states
  • Deepened feature set – from digitizing the plat map, to making soil maps accessible with one click, to publishing comparable sales
  • Established strategic partnerships with leading real estate firm People’s Company and leading water rights research firm WestWater Research
  • Launched AcreValue Pro, an enterprise offering for real estate pros

Over time AcreValue will drive major efficiency gains in how farmland is purchased and financed. As we look to the next phase of growth, a key priority is to deepen our commercial relationships with industry partners across appraisal, lending and brokerage through AcreValue Pro and future enterprise-focused offerings.

We are thrilled to announce that LeeAnn Moss will be joining the team to lead this effort as our Director of Business Development. In this newly created role, she will be responsible for driving new revenue and strategic partnerships for AcreValue among key market players including real estate brokerages, farm management firms, valuation professionals, lenders and investment funds. LeeAnn will be responsible for driving adoption of AcreValue Pro as a go-to tool among these key market players and establishing data licensing opportunities in both directions. She will also play a key advisory role in shaping the product roadmap. LeeAnn will be based out of Granular’s Champaign, Illinois office.
LeeAnn has a national reputation for leadership and service in the farm real estate sales, asset valuation, and appraisal education industries. Prior to joining Granular, she was Executive Vice President of The Loranda Group, Inc., a Midwestern-based diversified agricultural real estate services company founded by Moss and her husband, John, in 1994. She was also President of Novalis, Inc., an education and consulting company serving real estate professionals and small businesses. She holds a doctorate in agricultural economics from the University of Illinois.
In LeeAnn’s words, “Much of my career has focused on helping people use information to make better decisions with their farmland investment or helping them to recover from uninformed ones. I have watched AcreValue with keen interest over the past few years – as the clear market leader, they are fundamentally changing the way people associated with the farmland asset use data to make more effective business decisions. After talking with Tamar and others about their vision for the future, this new role seems to me to be an ideal fit. I’m thrilled to join the team and look forward to continue serving our industry as it becomes more digitally connected, efficient and sustainable.”
Interested in learning about how AcreValue can be used by your organization? Contact LeeAnn at leeannmoss@granular.ag.

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Three Ways to Run a Successful Harvest

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

The most effective farm organizations use data to organize their production plans and make financially-driven decisions. There are common variables to consider when making these decisions that often include land costs, seed variety, fertilizers, and chemicals.

Does your data help you make decisions based on the profitability of those variables? How much does your variety choice impact your bottom line? What if you had your financial data organized to answer these questions?

In this case study, we examine how a Granular customer was able to answer these questions about their decision to farm early maturing potato varieties to speed up their cash flow. We took a look at how they used performance data to evaluate how this decision affected their per-acre profit on each potato variety.

An Early Cash Flow Opportunity

The potato farm we worked with, let’s call them King Farms, had 4,000 acres of contracted potatoes that would not be paid until delivered this coming December. To speed up their cash flow, they chose to plant two early maturing varieties, setting aside 640 acres, and splitting the land allocation in the following way:

  • Pike: 520 acres
  • Atlantic: 120 acres

King Farms wanted to know if selling these early maturing varieties was a profitable decision, and which variety had better performance. The CEO assumed Atlantic potatoes were not as profitable as Pike, but did not have the data to know for sure. Rather than relying on instinct, he wanted to see if Granular could help him determine the financial contribution of how each variety impacted their bottom line since he had captured all task and financial data within Granular.

Running Data Analysis

Using Granular’s Profit Analyzer software, King Farms looked at their operational data to quantify the per-acre profit performance based on the potato variety. This is possible because Profit Analyzer traces tasks, revenue, and variable costs down to the acre.

With a few clicks, King Farms was able to visualize the contribution (revenue less variable costs of land and inputs) of each potato variety, which can vary by as much as $2,100 per acre as you can see in this chart:

potato profit analyzer

Let’s now take a look at the contribution of the two early-maturing varieties, Pike and Atlantic, to answer our main question around how profitable the early cash flow decision was. We also compared those early varieties, using the entire season’s varieties as a benchmark. The measure used is the contribution, which is revenue less variable expenses at the variety level.

farm-contribution

Although yield drives revenue, it isn’t always possible to know if your profit is because of yield or cost mid-season, but with Granular, King Farms was able to conclude in-season using the data which informed this analysis.

In this case, revenue was a larger driver than costs, but the key metric is contribution margin. Atlantic outperformed Pike contributing $2,333 per acre to  Pike’s $1,565 per acre, representing a difference of 63% contribution to the bottom line vs. 52%. This contribution margin considers allocated variable costs, broken out in the chart below, giving King Farms a true picture of their profitability. You can also see how the early maturing varieties are benchmarked against all potatoes in the enterprise.

VARIABLE COST BREAKDOWN BY VARIETY

atlantic pike potato contribution margin

Better Data = More Profit

What we found was that Atlantic outperformed Pike at $768/acre which is a hefty 11% difference in King Farms’ bottom line when considering the contribution margins of each variety. If he had planted Atlantic on all 640 acres, King Farms could have made significantly more, almost $400,000 in profit.

Farm Contribution Margin

There are a multitude of factors that come into play when attempting to make plans for which crop varieties to plant. Farm conditions, such as topographic land features, biotic factors, and climate are top of mind. However, now that King Farms has this data, they can plan for next year with the best information at the ready. Granular’s Farm Management Software empowers growers by surfacing and quantifying the benefits of important farm decisions.

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
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Karl Wozniak, Role
  |  
September 11, 2017

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Three Ways to Run a Successful Harvest

What makes a successful harvest for Granular growers? As a Customer Success Manager, it’s my job to know the answer to that question. Over the summer, I helped prep more than 50 farms for the upcoming season, many of whom have already begun their harvest. Although every farm has a unique combination of crops, acreage, and labor, in my experience the most successful farms prioritize the following three principles to ensure a successful harvest.
 

1.) Train and coordinate the team to run a more efficient operation

“We win on efficiency.” That’s a phrase I hear all the time. In today’s environment, it pays to reduce costs anywhere you can. From Danny Klinefelter’s Sweat the Small Stuff blog, 5% differences in yield, price, and cost will drive significant increases in financial performance. The top 25% of farms were only 5% above average in these measures, whereas the bottom 25% were 5% below average. To be in the top 25% in efficiency, all aspects of the operation must prepare for the tasks at hand. Growers test equipment and technology before the season begins. Managers train employees that are less skilled and cross-train other employees so that there’s extra bandwidth on the team. The most prepared growers develop Standard Operating Procedures (SOP’s) that they issue and reuse each year, making jobs easier to assign and complete. Some managers go further here by uploading their SOPs on tablet devices and placing in farm machinery, so instructions are always on hand.
These managers are highly focused on keeping the team in sync in order to buffer against the multitude of variables that they see in a given farming season. Successful teams maximize performance by communicating efficiently and controlling against operator fatigue and risk. Teams keep radio chatter to a minimum so that operators can focus on the job at hand. Managers enforce safety rules, such as no texting while driving, to protect operators from accidents. They also collect daily work summaries to root out any sources of inefficiency, and if necessary, adjust their processes mid-harvest.
 

2.) Track the most accurate yield source throughout harvest

It is hard to keep track of yield without the right tools, and successful farms develop fast, easy ways to aggregate their data. They track yields digitally and eliminate hours logging tickets, while also automatically generating custom yield reports. They often go further and collect moisture, quality metrics, and other activity costs to understand the full picture of their harvest season.
When it comes to harvest, these farmers think carefully about their sources of yield data, be it the combine, grain cart, or truck scales (read the recent blog about the Pitfalls of Inaccurate Harvest Yield Data, which outlines the main benefits and drawbacks of each source). Whatever the source, successful farms know it pays to have accurate yield information.
These farmers have a leg up on ordering seed, and share their hybrid performance data with vendors as soon as it’s available. They negotiate next year’s rents with landowners that may even ride along in the combine cab. They share information with external partners such as banks and landowners to maintain sound business relationships. Specifically, one Granular customer has a landowner that receives professional year-end reports from two of the 50 operations they work with (both Granular customers), and they love them!
 

3.) Monitor crop inventory balances and contracts in real-time

Manually checking inventory during the thick of harvest is not an efficient use of a grower’s time, nor does it guard against errors or theft. Successful farms actively manage their inventory to increase their earnings potential. With a clear, accurate understanding of the farm’s inventory position, growers and operators can market crop more confidently. By monitoring key quality metrics like test weight and protein, and managing storage based on those metrics, growers are able to sell their crop to the customer offering the highest premium. For example, growers in the wheat belt can fill contracts at a +$0.50/bu premium because they know exactly how much high protein inventory they have on hand and where it is.
Contract details vary quite a bit by date, volume, price, and status. Mistakes happen when delivering crops against contracts. For example, elevators may incorrectly spot a delivery or attribute a load to the wrong contract, which can result in thousands of dollars in losses. Successful farms reconcile throughout the season to save time unwinding messy mistakes down the road.
 

Working Hard or Working Smart?

Every farm must plan their operations, track accurate yield sources, and stay in tune with their crop inventory balances to be successful. Top growers sustain their advantage over time, and these gains compound themselves because they find ways to keep improving efficiency. Harvest season has so many moving parts, and successful farmers prioritize those factors that most acutely affect their bottom line.
Using Granular can help improve your efficiency by turning data into actionable insights. Learn more about how Granular can help you run a more efficient operation.

Latest

How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

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  |  
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  |  
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  |  
September 11, 2017

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Karl Wozniak, Role
  |  
September 11, 2017

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March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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Last week we announced that Granular and DuPont are joining forces to bring growers a better and bigger suite of digital agriculture tools. This is a combination of the best software for dollar yield with the best in bushel yield to create the most value for the grower.
The response to the news has been extremely positive and encouraging. However, we have heard two areas of concern that we want to address head on: Independence and Data Privacy.
INDEPENDENCE
Granular’s customers have appreciated the new approach we’ve brought to innovation and don’t want to see that slowed down or co-opted in any way. They don’t want their farm management software to be closed off from other solutions, whether it’s from DuPont Pioneer, Climate Corp, John Deere, CNH, Valley, or others. And they’re concerned that without independent decision-making, Granular won’t be able to develop as fast or maintain its commitment to outstanding customer support.
To be fair, I initially had a similar concern as I’ve seen that happen with acquisitions of startups by large companies before. But knowing how this merger is playing out, that couldn’t be further from the truth. This is why we will not be compromising our mission.

    • The primary reason for DuPont making this move is that they want speed and simplicity in how they build a digital platform. The LAST thing they want is to slow down the pace of software development. This move is only the beginning, as we will be investing significantly more in R&D going forward. As proof of that, we’re slated to take over an office that has space for 250 employees – up from only 50 we have in San Francisco currently. The expectations for continued growth and rapid innovation are no joke!
    • DuPont is naming Sid Gorham, CEO of Granular, as head of its entire digital agriculture business. This means he will continue to lead not only Granular and AcreValue, but DuPont’s software suite of Encirca, AgStudio, and future products. The Granular leadership team will remain 100% intact post-merger, and add some key additions from the DuPont leadership. More importantly, the entire company is thrilled about the opportunity to amplify our impact in conjunction with such an accomplished organization.
    • The combined company remains steadfast in its commitment to open, interoperable software. Farming is too complex to expect one platform to do it all. While our industry will consolidate as it matures into no more than a handful of broad platforms, there will always be best-in-class solutions that need to talk to each other. Companies who do not live by this principle will be left by the wayside as we have seen with so many other technologies in the past.

DATA PRIVACY
Granular has been at the forefront of protecting grower data, with an explicit, easy-to-understand data policy on our website and one of the first to be certified by the Ag Data Transparency Evaluator. Customer data is owned by them, and we only retain a license for certain purposes, like using it in aggregate to improve our products and services.
One reason we agreed to this merger is that DuPont Pioneer has such a strong reputation as trusted advisors to their customers and stewards of their data. They share the same values of using information in a respectful way that won’t take advantage of any information asymmetries.
Consistent with that, we are committed to the following principles; all of which will be further clarified in Granular’s revised data privacy agreement shortly after the merger is completed.

      • We will not use individual data to determine one customer’s price compared to another – for example, we won’t look at individual data to ratchet up seed prices.
      • To ensure this and other potential misuse of data, Granular and DuPont sales reps will not have access to an individual customer’s confidential financial, operational, or agronomic data unless the customer indicates that they want it shared. Our Customer Success reps will have access to their respective accounts as they are the individuals behind training and proper use of the software, and are often collaborating with the grower on key aspects of information management.
      • We will use aggregate data to develop better products and services. For example, by benchmarking your land costs, you can make better rent and purchase decisions. This is the same way we do it today.

In short, this is not an absorption of one company into the other but a merger that creates a bigger and stronger digital arm of DuPont. We’re in this for the long-haul and will be adding more resources and more talent to develop the most powerful software platform in the agriculture industry.
Our platform falls apart if we don’t ensure independent software development, interoperability, and trusted data use. So regardless of their seed, chemical vendor, software systems, or the color of equipment, any grower will be able to trust and find immense value in the Granular-DuPont platform of the future.

Latest

How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

Company News

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

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Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

John Deere and Granular are partnering to bring together the best operational and financial software in agriculture! Today, the companies announced a product development and co-marketing agreement that gives producers more tools to measure and improve their financial performance.

Under the terms of the agreement, the two companies will work to integrate further Granular’s leading Farm Management Software (FMS) product and the John Deere Operations Center. Basic financial FMS functionality will be offered free-of-charge to Operations Center users in the United States, Canada, Australia and New Zealand so that producers who choose to share their machine data with Granular can measure their profitability at the field and sub-field levels. The companies will also more deeply integrate Granular’s paid FMS product with the John Deere Operations Center so that users of both applications have maximum utility and minimum duplicate data entry.
“Farmers need tools that allow them to learn from their data, turn it into insights and make informed decisions. Our goal is to help make a good farm even better,” said John Stone, SVP of John Deere’s Intelligent Solutions Group. “With that in mind, John Deere is pleased to partner with Granular because their FMS is a leading solution in this area. It is a strong complement to operational execution tools we have in the John Deere Operations Center.”
“Granular is excited to partner with John Deere because they share our commitment to using technology to make farms more efficient and profitable,” said Sid Gorham, Granular Co-Founder and CEO. “By integrating more tightly with the John Deere Operations Center, we can give farms near real-time visibility into their profitability and use data science to help them improve their financial results.”
 

 

The companies will not be sharing any farm data between their customers that are not authorized explicitly by the producer, as outlined in the two companies’ terms of service. If a producer does decide to opt-in, they are allowing application and yield data information to flow to Granular, helping contribute map layers back into their Operations Center. Financial information or any other data from Granular will not be shared with a Dealer, unless authorized by the Producer. Both Granular and John Deere remain firmly committed to the privacy of their customers. If users have questions or concerns, please email sales@granular.ag.

About Deere & Company

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com.
 

About Granular

Granular is the leading software and data science company focused on the business of farming. Our mission is to make farming more efficient and profitable, while preserving and enhancing the value of farmland. Granular was founded in 2014 and is backed by leading technology investors including Andreessen Horowitz, Google Ventures, Khosla Ventures and Tao Capital. For more information, please visit www.granular.ag and www.acrevalue.com.

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Karl Wozniak, Role
  |  
September 11, 2017

Industry Insights

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

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Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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Three Ways to Run a Successful Harvest

Advantages in post-planting task management or chemical management can drastically improve farm efficiency.

 
The time between planting and harvest is one of the most critical periods of the farming calendar. Spring planting was a mixed bag this year, but what farmers do over the summer separate great farms from average farms. How farmers cultivate crops and manage chemicals inputs post-planting will play a major factor in determining their ROI. Without the tools to organize all of the variables and work that go into these tasks, the risk of costly mistakes is high.
The old 4×4 farmer truck joke goes like this: farmers plant for 4 weeks, harvest for 4 weeks and then spend the other 44 weeks doing nothing. That overused joke gives the impression that farmers experience a lot of downtime; it also underestimates the importance of the summer months. To show all of the work that goes into the post-planting period, we did a deep-dive into completed work tasks among the customers of our farm management software in 2016. We categorized each task as Planting, Product Application, or Harvesting. Here’s what we found:
 

Task Management

While planting and harvest are the most intense periods of time during the growing season, the majority of farm tasks occur between planting and harvest. While planting and harvest look like a sprint, post-planting looks similar to a marathon.

 
Data from our customers reveals that there is a greater volume of Product Application tasks (including spraying, aerial spraying, spreading, and injecting) versus Harvesting and Planting. Over half of all completed tasks in 2016 were associated with these post-planting Product Applications. The majority of these tasks occur in the one-to-two months post-planting, which shows the level of effort and coordination it takes to grow crops.
 

Chemical Management

As depicted in the chart below, the breadth of chemicals & fertilizers used on the farm is extensive and complex. Based on our data from 2016, the average Granular farm has 30 unique chemicals and 11 unique fertilizers in their inventory.

post-planting-infographic
 
Not only do farms have to manage dozens of chemicals and fertilizers, they also have to deal with mixes that require precise measurements. Looking at our data from 2016, the median Granular farm creates over 58 unique chemical mixes per year. Each unique mix accounts for the unique chemical & fertilizer combination as well as the unique proportions. Digging a little deeper, each spray mix averages three fertilizers or chemicals. Even if farmers grow the same crop throughout their entire operation, they may still have to create dozens of unique chemical mixes at different proportions. Products are also constantly moving in and out of inventory throughout the season. Effectively tracking those movements can help ensure that there aren’t any costly invoicing or supply mistakes.
 
Getting chemical sprays correct is critical to producing a quality product, ensuring soil health, and improving a farm’s bottom line. However, the cost of making a mistake can destroy profitability. Farms may be using herbicide-tolerant seeds such as RoundUp Ready 2.  Making a mistake when spraying the associated pesticide can be disastrous to a farm’s crop or a neighbor’s. Because of chemical drift and runoff, a mistake could result in a 30-40% crop yield loss. This is just one farming mistake, but man-made errors can be avoided. Granular’s Farm Management Software helps farms eliminate mistakes and manage operations more efficiently.
Time is of the essence during post-planting, and not acting at the right moment can be consequential.  Making applications at the right agronomic moment will always be difficult when variables include weather, the drivability of the field, and scouting practices that inform Product Applications. Having a real-time look at exactly what is in a farm’s chemical inventory removes a key bottleneck. It also helps reconcile estimated input costs with actuals, which in turn helps farmers discover billing or delivery mistakes. Clete Farms in Gering, Nebraska have benefitted from using Granular because the App provides more visibility into their chemical and fertilizer inputs, immediately catches errors, and improves team communications across all channels. Clete Farm’s data helps hold people accountable, and as a result, they have optimized farm tasks and improved chemical management.
With tighter margins than ever before, the difference between a good year and a bad year is razor thin. In Danny Kleinfelter’s article, “Sweat the Small Stuff,” the top 25% farms improved by only 5% in yield, prices and costs than the bottom 25%. The top producers sustain their advantage over time, and these gains compound themselves in accumulated equity. Any advantage in either field management or chemical management can drastically improve a farm’s long-term profitability.
While we can’t control the weather or the markets, Granular’s farm management software gives farmers control over farm operation and expenses, turning data into knowledge. Our customers are working with agronomists, bankers, and market advisors to utilize this knowledge and stay on top of it on a daily and real-time basis. While farmers realistically can’t take 44 weeks off every year, Granular can simplify farmers’ lives during the post-planting period.
 

Latest

How a Potato Grower Found 11% More Profit Using Granular

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  |  
September 11, 2017

Company News

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Industry Insights

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Events

Grow 2018

Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Granular’s new Land Cost Benchmarking tool helps farmers quickly and easily understand which land agreements are their best deals and which are their worst.

In our previous post, “Stop Negotiating Your Land Rents By The Acre”, we showed how properly analyzing your land costs (per unit of production) can help growers better understand how much “bang” they were getting for every buck spent on rent. This analysis helped answer the question “how do I compare rent costs on two different fields with two different yields?” After that blog post we received a ton of interest from farmers who are looking to use data to better negotiate with landowners. We learned a lot from talking to those farmers, and today we’re excited to introduce a new analysis tool into our Farm Management Software (FMS): Land Cost Benchmarking.

Benefits of Granular’s Land Cost Benchmarking

Our Land Cost Benchmarking tool lets growers quickly compare their landowners (and specific fields) in a core efficiency metric: $ of rent paid per unit of production. When growing corn, for example, this metric would be $ of rent paid per bushel. Regardless of the rent or yield, you will generally make less money from landowners with high rent per-unit of production. Our Land Cost Benchmarking tool uniquely helps growers analyze their rent in 3 ways:

1. Automated analysis: at a certain scale, keeping track of all of your field-specific rental agreements and yields becomes a challenge. Analyzing the two together (to compare rent and yield) is even tougher. While it is possible to keep track of 50 or 100 (or more!) agreements with spreadsheets, Granular’s Farm Management Software simplifies input while helping to eliminate mistakes.

2. Better yield estimates: it is critical to use good yield estimates in this analysis. Since land is negotiated one landowner at a time, enterprise-wide yield estimates are too coarse to find the pockets of efficiency gains. Additionally, it is important to use long-term estimates: averages are clearly better than a single year of data.  Granular’s Yield Model combines the best of both farm averages and field-specific data, and delivers a yield number at the resolution that is most helpful – at the field level. The model uses a farm’s historical yield data (we find that farms often have 10, 20, or even 30 years of good yield data) and runs it through a robust statistical analysis to estimate the long-term expected yield on a field-by-field basis.

3. Diagnosis of bad deals: after seeing that a landowner is a good or bad deal compared to the rest of the farm, the first question a farmer usually asks is “why?”. Our benchmarking analysis helps a grower quickly see if a problem landowner is due to unusually high rent, low yield, or both. Knowing the root cause is really important when having a conversation with landowner about a piece of ground.

 

Figure 1. Our Land Cost Benchmarking report lets you quickly compare $ of rent per production unit across landowners and fields. It also lets you quickly diagnose why you are marking more money on some fields than others. For example, on this farm Patrick Jones is the best deal for land, with a rental cost of $1.35/bu when growing corn, which is below the farm average of $1.70 bu/acre. This is driven by the fact that the Jones’ fields are the lowest rent (in the best 10% of landowners in terms of $/acre), and despite the fact that they are some of the lowest yielding fields.

 
Rabobank’s recent report “Farming the Efficient Frontier,” declared that the current economic situation “leaves land, the largest single-expense item for producing the crop, as the primary focus for cost reduction.” We agree, and believe it’s clear that growers who can best understand and manage their land costs will be those who succeed in tough times. That is why we are so excited to introduce Land Cost Benchmarking for our farm management software customers!

Latest

How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

Company News

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Industry Insights

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Events

Grow 2018

Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

All Posts

Show All (50)
Industry Insights (6)
Granular Suite (12)
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Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

AcreValue partners with People’s Company to bring for sale listings to acrevalue.com

We first introduced AcreValue in beta about 2 years ago with estimated land values in a few states. Our mission was to make it easier for users to find and evaluate land, and make more informed decisions.
We have continually added deeper data about farmland properties in the U.S. and expanded coverage nationally. For any tract of land in any location, you can now view the ownership boundaries, name of the owner, estimated value, soil maps with expected soil productivity, land use & crop history and average slope. And we’re not stopping at helping our users evaluate land – see our latest blog post about bringing water rights data in the West to AcreValue.
Today, we’re excited to announce the next step in the evolution of AcreValue – land for sale!
land sale listings
Thousands of users visit AcreValue daily to lookup data about land because they are actively seeking land expansion opportunities. These opportunities can be challenging to source due to limited supply of publicly marketed listings and the prevalence of off-market transactions facilitated through personal networks. Adding land for sale was a natural next step in making it easier for our users to source these opportunities. We’ve started to build out this feature with the help of our partner, People’s Company, who provides us with up-to-date data on their current listings and publishing this information on AcreValue. And this is just the beginning! Stay tuned for more listings data and new opportunities to make connections within the land marketplace on AcreValue.

Latest

How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

Company News

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Industry Insights

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Events

Grow 2018

Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

All Posts

Show All (50)
Industry Insights (6)
Granular Suite (12)
AcreValue (12)
Company News (1)
Specialty Crop (4)

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest