Committed to helping farmers use technology to run stronger businesses

Farming Value

Food is life. More than 7 billion people depend on farms for healthy and affordable food. By 2050, the global population will reach 9.4 billion and farmers will need new ways to deliver on this demand that are economically viable, so they can earn a good living, and remain environmentally sustainable, so we replenish the earth, keep soils fertile, and other species healthy.

We are helping farmers meet the demand using software and analytics to make farming more profitable and efficient today and in the future.


people depend on farmers for healthy and affordable food


of global freshwater water goes to agriculture which covers 40% of Earth’s land area


in global revenue, employing 1 in 10 in wealthy countries, 6 in 10 in poorer countries

Our Mission

Use technology to help farmers run stronger businesses and steward the land for generations to come.

Our Story

Granular combines the experience and insight of farmers, the broad and deep knowledge of agronomists, data scientists and industry partners, and the rebellious, innovative business and technical acumen of the entrepreneurs and engineers that define Silicon Valley. Farmers are not only our customers but our co-creators—collaborators in bringing new technologies to the farm so they can operate more profitably and sustainably and with increased transparency.

Founded in February 2014, and backed by leading venture capital investors such as Andreessen Horowitz and Google Ventures, we designed the leading farm management solution, now called Granular Business, by collaborating with many of the largest, most progressive family farms in the country.

Having an agronomy history dating back to 1992, MapShots was acquired by DuPont Pioneer and continued to enrich the agronomy software space. In 2017, Granular joined forces with DuPont Pioneer, coupling the strength of Granular’s business software with DuPont’s robust agronomy expertise, the AgStudio platform, and the Encirca agronomy software and advisory services. In February 2018, DowDuPont™ announced a spin-off of the Agriculture Division, naming the new agriculture company, Corteva Agriscience™ (kohr-‘teh-vah), which is derived from a combination of words meaning “heart” and “nature.” Granular is an independent subsidiary of Corteva and is responsible for all software and analytics products.

Today, the Granular platform includes a suite of farm management software (Granular Business and Granular Agronomy by Encirca), the leading farmland real estate analysis tool (AcreValue), and precision agronomy software for ag retailers (AgStudio).

Our Future

We will continue to leverage the global presence, depth of knowledge, and diverse resources of Corteva, along with our software and analytics expertise to help farms flourish.

We will continue to listen and partner with farmers to improve productivity, profitability, environmental sustainability, and transparency—to create solutions to key challenges faced today, looking beyond what is possible now, to solve for the demands of tomorrow.


Sid Gorham

Co-founder, CEO

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Tamar Rosati

SVP Revenue

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Paul Rosenfeld

SVP Marketing

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Kevin Donalds

VP Finance

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Erica Meade

VP Design

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Andrew Meyers

VP Operations

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Dr. Christopher Seifert

VP Data Science

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Jennifer Trendler

VP People Operations

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Gary Rudolph

VP Engineering

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Learn more about how Granular is leading the next generation of farming solutions

Understanding Soil Productivity Ratings

Chris Seifert + LeeAnn Moss, March 6, 2020

See what Granular Business can do for your farm with a live demo