Frequently Asked Questions



Granular Business FAQ’s


What is farm management software?

By Farm Management Software we refer to software that collects, synthesizes and analyzes data on farm business processes like planning, budgeting, cost and inventory management, marketing, etc. Farm management software should help you run your farm more efficiently and more profitably.


You’re in San Francisco, not in the midwest. How do you know farming?

The members of our leadership team have both personal and professional ties to agriculture (read their bios). Members of our Industry Advisory Board lead some of the country’s best farms, and they are very involved with the direction of our company. Most importantly, we continuously collaborate with our customers to make sure we’re improving the Granular platform with farmers’ needs in mind. Our Customer Success and Sales team members are located all across the country, and have agricultural experience. But having some of our functions in San Francisco also means we have access to the best software developers and latest technology.


What kind of farms benefit from Granular? Is it designed for large farms only?

We believe that every farm leader looking to run a more efficient, profitable, professionalized farming operation benefits from implementing Granular, no matter the acreage.


How does Granular benefit different members of my team?

Different members of your team will benefit from Granular in specific ways, depending on their roles:

  • CEO/CFOs are able to run a more profitable operation with accurate and real-time cost and revenue data, at a field and enterprise level
  • Bookkeepers save time by eliminating manual data entry (especially during hectic times like harvest!), and automatically managing and recording all transactions
  • Ops managers get more out of their team through easier task, schedule and people management
  • Agronomists are able to communicate and execute recommendations more accurately and when they matter most

Does Granular replace my accounting software?

You should continue using your accounting software for enterprise-level historic accounting in conjunction with an ag-focused, forward-looking program like Granular for managerial accounting.


How does Granular sync with my accounting software?

By layering Granular data into your financial statement (and layering accounting data into your Granular budget and P&L), you can ensure your historic financial statements, annual budget, and projected P&L’s are as accurate, timely, and standards-based as possible.


What is farm business software?

By farm business software we refer to software that collects, synthesizes and analyzes data on farm business processes like planning, budgeting, cost and inventory management, marketing, etc. Farm business software should help you run your farm more efficiently and more profitably.

This means you are better positioned to can secure low-cost funding from lenders, generate accurate landowner statements, and perform higher-quality internal analysis.

Syncing Granular with your accounting software also means you’ll streamline your AR/AP process – you avoid double data entry and you ensure errors are caught immediately.


What crop types do you support?

Granular currently supports more than 230 crop subspecies, and we are adding new ones all the time. From all row crops to most specialty crops, chances are we work with what you grow on your farm. Please contact us to make sure we support your specific crop mix.


What is the Granular Network?

The Granular Network is comprised of our customers, industry partners, and Industry Advisory Board members. Members of the Granular Network have exclusive access to events, thought leadership, benchmarking analytics, and offers for products and services specifically designed for Granular farms.


How much is Granular?

Granular is priced as an annual subscription based on crop mix and farm size. Contact us to get a specific quote for your operation.


How many employees can use Granular?

There is no limit on the number of Granular users on your account (which includes access to both the desktop and mobile applications). You can also give access to suppliers or any partners that accomplish tasks on your farm – it’s up to you.


When is the best time to implement Granular?

There is no perfect time to implement Granular, but the sooner you do, the sooner you’ll be able to run your operation more efficiently – and you’ll start to notice real benefits very quickly. We find that most of our customers decide to implement Granular immediately to develop a competitive advantage in the near future.


How long will it take to get up and running on Granular?

Most customer teams are up and running on Granular within a few days. Once a customer is ready to implement the software, our Customer Success team schedules a series of virtual meetings to set up the software, and an on-site training to make sure the whole team is ready to use Granular every day.


Who on my farm has access to the Granular data and app?

That’s up to you. You select who uses Granular on your farm. You can also set different permission levels individually, so you decide what kind of data members of your team have access to.


How often do I need to update the Granular desktop and mobile apps?

Never. Granular lives in the cloud, which means you don’t have to download new versions every time we make an update – any new features will be automatically accessible the next time you log in on your desktop computer. Your mobile app will also automatically update if you have that setting turned on, or you will get a prompt on your next login.


Do I need a dedicated employee to manage Granular?

No, quite the opposite – Granular makes running your farm easier, not more complicated. Our customers have found that using Granular gives them more time to focus what matters most – operating their farm.


What devices does Granular work on?

The Granular web app works on all computers (PCs and Macs), and the mobile app works on all Android and Apple smartphones and tablets.


Do I need strong cellular coverage for Granular to work on my farm?

Granular does use a cellular or wifi connection to transmit data from your phone to our servers. However, you don’t need coverage throughout your entire farm – our mobile app will capture data when entered by operators and sync with the web app whenever a wireless connection is re-established.


Where is your Customer Success team? How can I access them?

Our Customer Success team is located across the United States. As a customer, you’ll have a dedicated Customer Success Manager, whom you can contact any time. You’ll have access to customer support via a Live Chat forum and phone support. We’ve also recently redesigned our Help Center, where you can access product FAQ, video tutorials and webinars at your convenience.

You can reach Customer Success via phone at 888-843-4924 or email at support@granular.ag


How often do you release new features?

We usually release new features several times a month. Every quarter, our customers are alerted to what features and functionalities have been launched, and what is coming next.


How will my data be used?

Your Data will be used as part of the analysis we do for decision support within the farm business software, as well as to improve our products and services going forward. Your data may also be reviewed by our customer success team to help you improve usage of the product to get more value, and by our product development team to identify software bugs or areas of improvement.

We may also use your data to inform you of potential products of interest, but you can opt out of marketing communications at any time. Moreover, we will respect your request if you already chose to opt out of marketing communications from our affiliates, such as DowDuPont.

We will not use your data for any other purpose unless you give us consent, except when we are legally required to or to protect our legal rights. For example, we will not sell your data or use it to help seed or other inputs manufacturers price seed or inputs or sell them to you.


Do I own the data that I put into Granular’s Farm Management Software?

Yes.  As stated in the SSA, “You shall own and retain all right, title and interest in and to your data.” your data remains yours after you provide it to us. If you authorize us to share your data with other precision agriculture service providers, we presume that you own your data.


Who will have access to my data?

Your data will be accessible by our product development and customer success teams for the purposes outlined above. Neither Granular, nor DowDuPont sales reps will have access to any individual customer data unless the customer chooses to grant them access.

In certain circumstances other individuals may have access to your data, but only if a customer explicitly grants them access to their Granular farm management software account or authorizing them to use it.


Will you sell my data? What about my financial data in particular?

No. We will not sell your data to any Third Parties. We may use Aggregate Data that is derived from your data to create value internally or with Third Parties in the future, primarily in the form of analysis to improve products and services.

In the case of financial data, we will never sell or share your data or Aggregate Data containing financial data with any Third Parties due to its highly sensitive nature.


As Granular is owned by DowDuPont, will my data be used for seed or crop input pricing decisions?

No. As outlined in our SSA, your data will not be used to help DowDuPont inform seed and crop input pricing decisions. This applies to both your data and Aggregate Data.


Will my data be used by DowDuPont to sell me seed or chemicals?

We may also use your data to inform you of potential products or services of interest, but you can opt out of marketing communications at any time. Moreover, we will respect your request if you already chose to opt out of marketing communications from our affiliates, such as DowDuPont.


To which Granular products does the policy apply?

Our Software Services Agreement (SSA) and data privacy commitments reflected in it apply only farm management software. AcreValue and Encirca have their own respective services agreements as specified in www.acrevalue.com/terms and www.pioneer.com/home/site/us/terms-of-use, respectively.


To what data does the policy apply?

Any information that you put into our farm management software, to which we would otherwise not have access. This includes personal, operational, agronomic, and financial data you provide to us when you purchase, implement, and use any Granular products. This includes, for example:

Data including your operation’s name, your name, e-mail, credit card number, etc.;

Data generated from the farming equipment you own or lease, soil information, plans or actuals related to planting, product application, scouting, irrigation, harvesting and other activities, including what products are used, which tasks are done when, and by whom, etc.; and Data including your financial statements, such as Profit and Loss accounts, Balance Sheet, etc.


How do I know my data is secure?

All traffic and data in the Granular network is encrypted using Transport Layer Security (TLS). This is the same level of encryption and security used in online banking applications and transactions.


Can I get a copy of my data if I leave Granular?

Yes. You will have 30 days after terminating your subscription to request to have a copy of your data sent to you. To do so, email support@granular.ag with a request and we send you all of your data that we can extract from the system within three months after the request.


Can I delete my data from Granular if I leave?

Yes. You will have 30 days after terminating your subscription to request to have your data deleted. We will have three months from the request to delete all personally identifiable information associated with your data, as we will be unable to extract the underlying metadata from our models and learnings that resulted.

For example, if there is data that associates a given yield with combination of seeds and crop inputs in 2016, that combination of data may be retained within an agronomic model to support future decision analysis. However, we will not know where that data came from as all identifying information would be deleted upon request.


Can I share my data from Granular with other precision agriculture companies?

Yes. We are developing Granular software to allow you to extract your data at any time and send it to another service provider.


Which industry data alliances do you participate in and what industry standards do you align to?

Granular is part of the Open Ag Data Alliance (OADA) and AgGateway, and we adhere to the Farm Bureau Privacy Principles.

Back to top



Granular Insights FAQ’s


Who is Granular?

Granular creates industry-leading digital solutions to help farmers be more efficient and profitable. Our lineup of agricultural software products and services gives farmers and their industry partners the insights and support they need to make more confident business decisions. By developing web and mobile apps grounded in advanced data science technology, we deliver unmatched operational, financial and agronomic information that farmers around the world can depend on to improve their efficiency, teamwork and profitability.

We currently support more than 30 million acres, consisting of 88 different crops in four countries (and growing.) In 2017 we joined forces with DuPont Pioneer, merging our strong financial and business software with the robust agronomy expertise and advisory services of DuPont Pioneer. In February 2018, after merging with Dow, DowDuPont™ announced a spin-off of the agriculture division, naming the new agriculture company, Corteva Agriscience™. We are an independent subsidiary of Corteva and responsible for all software and analytics products.


What is Granular Insights?

Granular Insights is an easy-to-use tool helps growers save time, increase yields, and maximize profits. Growers can proactively monitor crop progress and collaborate seamlessly with partners to make timely data-driven management decisions from the palm of their hand. Granular Insights is available for both desktop and mobile use, with a dedicated mobile app with an offline imagery option for both iOS and Android.


What is the maximum number of users that can be added to my operation in Granular Insights, and what will they see when I invite them?

You can add an unlimited number of people to your operation and control their level of access by specifying a role for each individual: View, Editor or Admin.

  • Viewers can view fields only
  • Editors can view, edit, and add fields
  • Admins can view, edit and add fields as well as manage operation settings

How is Granular Insights different than other satellite imagery providers?

Granular Insights is a leader in satellite imagery because of the frequency and resolution of the images provided. Our imagery has a consistent ~3 meter resolution, meaning that every image you receive is clear and actionable. Granular Insights also provides two to three times more images on average than most other satellite imagery providers.


How does the cloud detection work?

Granular Insights utilizes a robust algorithm to identify cloud coverage in images, and images with greater than 5% are identified in the app alongside a cloud icon. In some cases, you may notice gaps in imagery on days when the cloud cover is so significant that it prevents the satellite imagery data from being processed, simply because these types of images are all white and have no functional value. Otherwise, you will have access to all the imagery that was processed for your fields.


How long will it take to get access to images after I sign up?

Granular Insights uses images captured from the world’s largest constellation of satellites at ~3m resolution imagery between 10AM and 2PM local time to take advantage of peak sun angle and deliver only the highest quality images. It can take up to 48 hours for those images to become available in Granular Insights, and our team is working tirelessly to reduce image processing time.


When are images of my field taken and are they taken at the same time each day?

Granular Insights is constantly acquiring images from the world’s largest constellation of satellites at ~3m resolution. Occasionally, multiple images of the same field are captured in the same day. When this happens, the images are filtered and the image with the least amount of cloud cover and closest to the peak sun angle at noon is displayed to deliver only the highest quality images.


How many images do I get per week?

You can expect 3-4 images on average per week from Granular Insights, depending on cloud coverage and weather conditions. Multiple images are captured daily and processed through several algorithms to ensure only the highest quality images are delivered to you, and if an image has greater than 5% cloud coverage, it will be identified in the app alongside a cloud icon.


What crops are supported for Directed Scouting tools in Granular Insights?

Granular Insights Directed Scouting currently supports hundreds of crops, from row crops to specialty crops, and the list continues to grow. The Directed Scouting tools are driven by WDRVI-powered satellite imagery and will work best for canopy crops with vegetative and reproductive stages that follow a standard green up and dry down pattern, including (but not limited to): alfalfa, almonds, canola, corn, cotton, lentils, potatoes, rice, sorghum, soybeans, sunflowers, and wheat.


What Directed Scouting tools are available in Granular Insights?

Directed Scouting tools in Granular Insights are just getting started, and so far include:

  • Prioritized Field Rankings that guide in-field scouting priorities based on Variability, In Season Change and Scout Prioritybeta rankings
  • Weekly Notifications sent via email every Monday by 6AM that summarize the top three fields by crop most likely in need of scouting
  • High-frequency satellite imagery that delivers 3-4 images per week on average so you can spot issues sooner before yield is affected
  • Vegetation Index powered by WDRVI that identifies crop anomalies at least three times more accurately than NDVI
  • Find Me (blue dot) enabled by GPS that pinpoints your location in the field so you can scout exactly where you need to

How do Field Rankings work?

Field Rankings provide guidance on prioritizing field-by-field scouting efforts across an operation by using different algorithms to process satellite imagery and measure all fields in an operation with the same crop. Without Field Rankings, the images from each field would need to be reviewed manually in order to determine scouting priorities.

There are three ways to sort your fields within an operation:

  • Variability Ranking: measures vegetative uniformity across the field; a field with a “High” variability ranking has a high degree of variation in vegetation compared to other fields in the operation
  • In-Season Change Ranking: measures vegetation changes over the last 15 days; a field with a “High” in-season change ranking is experiencing more differences in vegetation during the measurement period
  • Scout Prioritybeta: combines the Variability and In-Season Change rankings into a single Scout Prioritybeta ranking

Field Rankings use only cloud-free images (less than 5% cloud cover) in the calculations, so if there is an extended cloudy period, it may not be possible to calculate Field Rankings. While we don’t expect this to cause any significant issues, it is a recognized limitation of any imagery-based solution.


Which ranking option is best?

There is no “best” option, as each ranking provides different information. Over time, additional variables will be added to the Scout Prioritybeta ranking to make it more robust, but it is currently still a beta product in development.


How do I maximize the Field Rankings?

Field Rankings are intended to guide in-field scouting decisions by validating expected results like highly variable soils, versus unexpected results like disease or pest pressures. A key question to ask yourself when reviewing Field Rankings is, “Was this what I expected?” If the answer is “no,” that may be an indication that further scouting is required.


How does the Vegetation Index work?

Growing plants absorb blue and red light and then reflect green light, which is why they appear green to the human eye. Plants also reflect near-infrared (NIR) light, but it’s invisible to the human eye. The healthier the plant, the more NIR is reflected. When a plant becomes stressed, its leaves reflect less NIR light. Wide Dynamic Range Vegetation Index, or WDRVI, measures the difference between red and near-infrared light bands reflecting off vegetation in the field to assess the amount of chlorophyll that is present and active in the plant at any given time up to three times more accurately than NDVI. This analysis is the basis of the Vegetation Index in Granular Insights.


What is the difference between NDVI and WDRVI?

Normalized Difference Vegetation Index, or NDVI, is commonly used in agriculture to quantify vegetation by measuring levels of near-infrared and red light.

Wide Dynamic Range Vegetation Index, or WDRVI, works by similarly measuring levels of near-infrared and red light but is at least three times more accurate than NDVI because it is able to pick up on subtle differences in the crop canopy in moderate-to-high vegetation density, which is especially important for crops with dense canopies and mature crops.


What devices does Granular Insights work on?

Granular Insights is available on web-enabled phones and devices and as a dedicated mobile app that can be downloaded via Google Play or the Apple App Store. You can also access Granular Insights from the web browser on your desktop computer.

Take your imagery with you wherever you go to streamline your in-field scouting efforts without internet connectivity or cellular reception on the Granular Insights mobile app if you enable the Offline Fields setting.


What internet browsers are supported by Granular Insights?

Granular Insights is currently supported on the following browsers:

  • Windows-based PCs – Chrome (current version)
  • Mobile App (iPad) – Mobile Safari (current version)
  • Macintosh – Chrome (current version)

Can Granular Insights be used without an internet connection or cellular reception?

Yes. When heading into areas of no or very low internet connectivity and cellular reception, you can use the Granular Insights mobile app to download and view up to 60 days of field imagery from your field on your phone, even without cellular service or access to the internet.


Where can I get help if I need it?

Check out the Granular Insights Help Center for tutorials and step-by-step instructions, along with contact information for our team of in-country product experts.


How often do you release new features?

Our team is continuously working on improvements driven by customer feedback and requests. You can expect regular releases with new or updated features along with clear communications so you know exactly what is changing.


How will my personal information be used?

Your personal information, which is any information that identifies you as an individual, will be used to provide the services and products you request. For example, this may include analysis we do for decision support, to fulfill requests, or to provide administrative information. We may also use your personal information for certain business purposes, such as to improve our products and services going forward. Your personal information may also be reviewed by our Customer Success team to help you improve usage of the product to get more value, and by our Product Development team to identify software bugs or areas of improvement.

We may also use your personal information to inform you of potential products or opportunities of interest, but you can opt out of marketing communications at any time by emailing us at privacy@granular.ag. Moreover, we will respect your request if you have already chosen to opt out of marketing communications from our affiliates, such as Corteva Agriscience, the agricultural division of DowDuPont.

We will not use your personal information for any other purpose unless you give us consent, except when we are legally required to or to protect our legal rights. For example, we will not use your data personal information to help seed or other inputs manufacturers price seed or inputs or sell them to you.


Do I own the personal information that I put into Granular Insights?

Yes, you own your personal information and other information you provide to us, and we may only use it for the purposes described in our privacy terms or when we have otherwise obtained your consent. If you authorize us to share your data with other precision agriculture service providers, we presume that you own your information.


Who will have access to my information?

Your information will be accessible by our Product Development and Customer Success teams for the purposes outlined above. Neither Granular, nor Corteva Agriscience sales reps will have access to your financial information or sensitive information like personal identification numbers or passwords unless the customer chooses to grant them access.

In certain circumstances other individuals may have access to your information, but only if a customer explicitly grants them access to their Granular software account or authorizes them to use it.

We may disclose your information to third party service providers to help us provide services. Examples of these may include web-hosting service providers or retailers, collaborators to help us improve our products, financial institutions to apply for credit for our products, or to sponsors of sweepstakes or other promotions.


Will you sell my personal information?

No. We will not sell your personal Information to any third parties. We may use aggregated information that is derived from your information to create value internally or with third parties in the future, primarily in the form of analysis to improve products and services.

We will never sell or share your financial information or aggregated data containing financial data with any third parties due to its highly sensitive nature.


How do I know my personal information is secure?

All traffic and data in the Granular network is encrypted using Transport Layer Security (TLS). This is the same level of encryption and security used in online banking applications and transactions.


Can I get a copy of my personal information if I leave Granular?

Yes. You can request a copy of your personal information at any time by emailing support@granular.ag with a request, and we will send you all of your personal information that we can extract from the system within thirty days after the request.


Can I delete my personal information from Granular if I leave?

Yes. You can request that we delete your personal information at any time. We will have thirty days from the request to delete all personal information, but we will be unable to extract the underlying metadata from our models and learnings that resulted from the use of your personal information.

For example, if there is information that associates a given yield with a combination of seeds and crop inputs in 2016, that combination of information may be retained within an agronomic model to support future decision analysis. However, we will not know where that information came from, as all personally identifying information would be deleted upon request.


Can I share my information from Granular with other precision agriculture companies?

Yes. We are developing Granular software to allow you to extract your information at any time and send it to another service provider.


Which industry data alliances do you participate in and what industry standards do you align to?

Granular is part of the Open Ag Data Alliance (OADA) and AgGateway, and we adhere to the Farm Bureau Privacy Principles.


Can I opt-out/opt-in to communications from Granular?

Yes, you can change your communication preferences at any time in your Account Settings.


How does pricing work?

Enroll your entire operation to take advantage of volume discounts based on total acres per operation. Get a demo to learn more.

Operations with more than 10,000 acres may qualify for additional savings.

All subscriptions are billed annually.

Back to top