Granular Partners with Mavrx to Provide High-Resolution Aerial Imagery
Agustina Sacerdote | April 14, 2015
We are proud to announce today our partnership with Mavrx, a pioneering provider of agronomic insight through aerial imagery. This partnership will give members of the Granular network in the Corn Belt exclusive access to Mavrx’s aerial imaging network to quickly supply farmers with timely information on the health and status of their fields for the 2015 planting season.
Mavrx provides users with a streamlined process for obtaining aerial imagery of their fields – they are focused on making the end-to-end process of using aerial imaging efficient, actionable and scalable – customers no longer need to wait to get information that could vastly improve their yields.
“The Granular network includes some of the largest, most professionally managed farms in the industry, and we look forward to delivering our imagery-based analytics services to their clients,” says Max Bruner, CEO and co-founder of Mavrx. “Our unique imaging capabilities and algorithms will enable Granular’s growers to quickly respond to issues using the latest remote sensing technology.”
For now, we’re working together to promote the service to members of the Granular network, but in the future we will also seek to integrate Mavrx’s imagery and issue-detection service into our work order system and integrate Mavrx’s output into Granular’s growth stage, crop health and yield forecasting capabilities.
We are thrilled to be working with the team at Mavrx, as they are a perfect partner to meet the needs of our customers. With Mavrx’s innovative technology we are helping our members gain access to the information they need about their farmland, without needing to wait until it’s potentially too late.
Mavrx is an imagery-based analytics company driving the next revolution in farm efficiency. Through its sensor network of UAVs, aircraft, and satellites, Mavrx provides total field awareness by combining proprietary machine learning algorithms with imagery captured at the right time and resolution. The Mavrx service detects and predicts changes in crop and soil conditions long before they would become noticeable to the naked eye, thus enabling growers to maximize yields and reduce costs. Headquartered in San Francisco, Mavrx operates in the U.S. and internationally. mavrx.co
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