Profit Maps FAQ

Granular Profit Maps inside John Deere

Understanding farm profitability at the field-level is an important job of every farmer, yet the majority of farms only know their profitability across their entire enterprise. With Granular Profit Maps, John Deere Operations Center users can automatically view average input costs, revenue, and profit map layers in Field Analyzer and MyOperations for each field in a crop season. Profit Maps is a free tool that growers in the US and Canada can opt-into from the Tools page in the John Deere Operations Center.

FAQ for Dealers and Growers

1) How do I get a Profit Maps event in Field Analyzer?

2) How are Profit Maps calculated?

3) How is the cost layer calculated?

4) Does a map include my equipment costs?

5) What input costs does a profit map include?

6) How is revenue generated?

7) How is the estimated revenue layer generated?

8) How do I get in-season yield estimates?

9) What countries are Granular Profit Maps available in?

10) What currency is used in the maps?

11) How should I read the Map Legend?

12) What crops are compatible with Profit Maps?

13) How many maps are generated when I enable Granular Profit Maps?

14) My Profit Maps look wrong, what do I do?

15) I have product documentation errors and/or my products are not matching, what do I do?

16) Are costs broken out by crop year or calendar year?

17) How do I enter my own farm’s costs and revenues?

18) After I authorize Granular to generate Profit Maps for my account, what does Granular do with my processed data?

19) How do I remove a profit map event from my John Deere Operations Center account?

20) May a Trusted Advisor in a partnership role allow Granular to generate Profit Maps?

21) Who can see my Profit Map event and layers?

22) More questions not shown here?

23) Interested in learning more about Profit Analyzer inside Granular Business?


How do I get a Profit Maps event in Field Analyzer?

First time users will need to first allow Granular to process their data:

  1. Click the Granular Profit Maps icon in the Tools page of the John Deere Operations Center
  2. From the Granular + John Deere landing page, click “Get Profit Maps – Free”:
  3. Click “allow” to allow Granular to process field operation data to produce the event and layers. A customer should expect anywhere from an hour to a day before Profit Maps are available to view. Profit Maps will generate and display in the John Deere Operation Center as well as MyOperations mobile app as they become available.
    Note: The current crop year for all fields will appear first, followed by the two previous crop years.

Returning users can view their profit maps at any time from Field Analyzer or MyOperations mobile app.

  1. Log into MyJohnDeere.com, navigate to Field Analyzer, and select a field to view your Profit Maps event.

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How are Profit Maps calculated?

Granular produces a Benchmark Input Cost Report that uses anonymized input costs at a national level for the crop year by purchase unit (e.g. bag, gallon).

The benchmarked price is the median of all invoiced prices that growers have entered into Granular (if an invoice was not entered, we use the grower’s estimated price). To ensure data accuracy, there must be a minimum of 3 data points for any one product to calculate the median price. We use the median instead of the average to prevent outliers from skewing the average. More information here: Benchmarking from Granular.

The Profit Layer displays as a whole number only, and is calculated as: Revenue per acre – Cost per acre. Due to rounding, there may be instances where the total profit is off by $1, as would be true if we rounded to the nearest dollar.

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How is the cost layer calculated?

We attempt to match products for seed, application, and harvest event layers inside the Operations Center. This includes varieties, fertilizers, and chemicals such as herbicides and fungicides. Costs are associated to a product by comparing the product name entered into the John Deere Operations Center with Granular’s benchmark Input Data report.

Calculating a cost for a product considers 4 attributes: 1) region (national), 2) product name, 3) crop year, and 4) input unit.

  • For example, if you used 40 oz. of Roundup WeatherMax on 20 acres in 2018, Granular looks for Roundup WeatherMax data for crop year 2018. Data includes a purchase price of ex: $27.30 per gallon. A calculation will be done to convert ounces to gallons and multiply by the number of acres to calculate the cost. In this case, $27.30 x (40/128 fl oz = 0.3125) = $8.53 x 20 acres = $170.63 is the cost for that application.

If the product is not listed on Granular’s Benchmark report, we will use an aggregated cost average for corn and soybean seed varieties. This cost average is generated using the cost average for all seeds by crop type included in our database. Other products that Granular is unable to match will be excluded from the total cost.

If the product price is not available for the current crop year, the next available crop year will be used.

The cost for your field is the sum of event inputs Granular was able to match.

Disclaimer: Use your discretion on what the median prices mean for you. We cannot guarantee that the median price reflects discounts, seed treatments, traits, prepaid discounts, rebates, or taxes.

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Does a map include my equipment costs?

No. Profit Maps only captures estimated expenses for planting, application, and harvest events.

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What input costs does a profit map include?

Planting, application, and harvest event products, which can include:

  • Seed varieties
  • Herbicides
  • Fungicides
  • Fertilizers

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How is revenue generated?

After a field is harvested, revenue is associated to the field based on yield and the crop year’s projected prices provided by the USDA Risk Management Agency.

Crop price bulletin’s can be found here: https://www.rma.usda.gov/Policy-and-Procedure/Bulletins-and-Memos/Product-Management-Bulletins

A revenue event can only be generated for supported crops (see list in question 10b). If you have a harvest event for a crop not included in the list below, a revenue layer will not be generated.

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How is the estimated revenue layer generated?

Estimated revenue is based upon proprietary yield modeling developed by the data science team at Granular and factors in satellite imagery, soil type, topography, and local climate considerations.

This layer is available for crop years 2016, 2017 and 2018 for corn and soybean acres in the majority of midwestern counties (US only) that have high agricultural output in the United States.

The estimated revenue layer will only display when there is a corn or soybean seeding event but no harvest event.

While weather is always a highly volatile variable, Granular has access to millions of acres of production history going back decades, and by utilizing those acres as sample data, the yield model used in the new layer has proven to be, on average, within 25 BPA of actual corn yield and 8 BPA of final actual bean yield.

So, while not a precise indicator of final yield and revenue, the estimated revenue layer can help backfill for missing harvest data from previous years.

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How do I get in-season yield estimates?

For 2019, Profit Map users will have the opportunity to participate in a beta in-season yield model. By signing up to be part of this beta group, growers can expect bi-weekly yield estimates beginning in mid-July.

An invite to participate in this beta group for 2019 will be sent out to existing Profit Maps users in early July.

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What countries are Granular Profit Maps available in?

US. Canada is available for some crops – if you are interested in learning more about what is available in Canada, please contact your dealer.

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What currency is used in the maps?

USD

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How should I read the Map Legend?

The map legend divides the field by it’s areas of profitability. It calculates profitability using costs from the seeding event and application events, and revenue from the harvest event.

The percentages displayed on the right represent the percentage of the field. In the example above, 31.9% of the field yielded $640 per acre.

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What crops are compatible with Profit Maps?

Profit Maps are generated using USDA Risk Management Agency’s crop price bulletin. Crops not included in the list below will not generate a revenue layer. Profit Maps will still attempt to match and display an estimated cost for the seed variety based on the seeding event. If the seed variety is unable to match, it will show on the left navigation as unable to match, the cost layer will not include the cost of the seeding event. The cost layer will still include applications on that field.

Revenue and profit map layers will be generated for (8) crops:

  • Corn (wet, silage)
  • Soybeans
  • Oats
  • Barley
  • Canola
  • Rice (medium, long)
  • Winter Wheat (Hard Red, Soft Red)
  • Hard Red Spring Wheat
  • Sorghum (grain)
  • Wheat Durum
  • Sunflower (oil, confection)

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How many maps are generated when I enable Granular Profit Maps?

3 map layers (cost, revenue, profit) are generated for each existing field for the current year and two years prior. When new data becomes available, such as an application event or harvest event, the Profit Map event and it’s layers will regenerate and replace with the most recent data. (e.g.: a cost map is generated after planting, then is deleted and replaced with a new cost map after application).

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My Profit Maps look wrong, what do I do?

Quality data records are important. To ensure the most accurate insights from Granular Profit Maps, accurately document all planting, seeding, and application operations. Verify you have all events uploaded to your Operations Center. If you need assistance achieving accurate records, contact your local John Deere dealer.

Has it been a year? Clicking “Allow” granted Profit Maps access to your field operation data for 1 year. Click the Granular Profit Maps Icon in Operations Center and re-click “allow” to renew the connection. All previously uncaptured data will flow in.

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I have product documentation errors and/or my products are not matching, what do I do?

Use the left hand pane in Profit Maps to identify which products do not match, that may be resulting in inaccurate cost or profit maps. If you notice a product is misspelled or otherwise incorrect, review that product’s event layer, and determine if the desired product is available. If it is, select it, and Profit Maps will regenerate with the new information in 1 hour. If it is not, go to the Product Manager app on the Tools page and add the correct product. Next, go back to that event layer and add the product.

Although the estimated price data is updated on a weekly basis with the most recent median prices, unfortunately not all products will be a match. If you are interested in adding exact input prices for your operation, check out Granular Business. Book a demo here.

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Are costs broken out by crop year or calendar year?

Prices are crop year based (production cycle).

If you are applying an input in the current calendar year, but are applying it for the following crop year, you can make that note in the display, or update the crop year in Field Analyzer under that application’s event.

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How do I enter my own farm’s costs and revenues?

Profit Maps uses estimated expenses and revenues. For entering exact expenses and revenues, check out Granular Business. Book a demo here.

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After I authorize Granular to generate Profit Maps for my account, what does Granular do with my processed data?

After you click “allow” Granular uses the John Deere Operations Center Field Ops API to pull operational field data for the current and previous two crop years. Granular processes and creates maps to appear in Field Analyzer. After processing, Granular stores the processed data in a stand-alone database, so that updates can be identified and sent back to Operations Center on demand. The data is not connected to any other Granular database. You may choose to revoke Profit Maps from Operations Center account at any time.

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How do I remove a profit map event from my John Deere Operations Center account?

Functionality does not exist today inside Operations Center to remove events. To remove profit map events/layers from Field Analyzer entirely, please contact John Deere Global Support Center, provide an organization ID, and request Profit Map events be removed.

Customers also have the option to ‘revoke’ Granular Profit Maps, which won’t delete the events, but will cease future updates.

  • To revoke, click the organization name in the upper right corner inside Field Analyzer, then User Preferences > Connections, scroll down to Profit Maps, click “X” and then “REVOKE”.

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May a Trusted Advisor in a partnership role allow Granular to generate Profit Maps?

Only the owner of the organization may allow Granular to process Field Operation data. A partner can see the Profit Maps icon on the tools page, but they will not be able to authenticate on behalf of the organization owner.

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Who can see my Profit Map event and layers?

An organization owner can adjust permissions at the Field Analyzer level. Access includes only those who have Field Analyzer access under Locations level 2 or 3 for your organization. Access for Staff and Partners, such as Dealers and Trusted Advisors, can be managed using John Deere’s Team Manager application, found on the Tools page.

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More questions not shown here?

For Granular Profit Maps issues specific to Operations Center, contact the John Deere Global Support Center. Reference DTAC Solution #82793 for the Operations Center GSC support information.

To find out more about Granular’s other offerings, reference Granular’s website.

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Interested in learning more about Profit Analyzer inside Granular Business?

Click here to book a demo, and a Granular Representative will reach out. Note that the demo will not be for Granular Profit and Loss Maps in the Operations Center, the demo will be specific to Granular’s product offerings.

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