Granular Profit Maps inside John Deere Operations Center Field Analyzer

Understanding farm profitability at the field-level is an important job of every farmer, yet the majority of farms only know their profitability across their entire enterprise. With Granular Profit Maps, John Deere Operations Center users can automatically view average input costs, revenue, and profit map layers in Field Analyzer for each field in a crop season. Profit Maps is a free tool that growers in the US can opt-into from the Tools page in the John Deere Operations Center.

1) How are Profit Maps calculated?

2) How is the cost layer calculated?

3) Does a map include my equipment costs?

4) What input costs does a profit map include?

5) How is revenue generated?

6) What countries are Granular Profit Maps available in?

7) What currency is used in the maps?

8) How should I read the Map Legend?

9) What crops are compatible with Profit Maps?

10) How many maps are generated when I enable Granular Profit Maps?

11) My Profit Maps look wrong, what do I do?

12) I have product documentation errors and/or my products are not matching, what do I do?

13) Are costs broken out by crop year or calendar year?

14) How do I enter my own farm’s costs and revenues?

15) After I authorize Granular to generate Profit Maps for my account, what does Granular do with my processed data?

16) How do I remove a profit map event from my John Deere Operations Center account?

17) May a Trusted Advisor in a partnership role allow Granular to generate Profit Maps?

18) Who can see my Profit Map event and layers?

19) More questions not shown here?

20) Interested in learning more about Profit Analyzer inside Granular Business?


How are Profit Maps calculated?

Granular produces a Benchmark Input Cost Report that uses anonymized input costs at a national level for the crop year by purchase unit (e.g. bag, gallon).

The benchmarked price is the median of all invoiced prices that growers have entered into Granular (if an invoice was not entered, we use the grower’s estimated price). To ensure data accuracy, there must be a minimum of 3 data points for any one product to calculate the median price. We use the median instead of the average to prevent outliers from skewing the average. More information here: Benchmarking from Granular.

The Profit Layer displays as a whole number only, and is calculated as: Revenue per acre – Cost per acre. Due to rounding, there may be instances where the total profit is off by $1, as would be true if we rounded to the nearest dollar.

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How is the cost layer calculated?

We attempt to match products for seed, application, and harvest event layers inside the John Deere Operations Center. This includes varieties, fertilizers, and chemicals such as herbicides and fungicides. Costs are associated to a product by comparing the product name entered into the John Deere Operations Center with Granular’s benchmark input data report.

Calculating a cost for a product considers 4 attributes: 1) region (national), 2) product name, 3) crop year, and 4) input unit.
For example, if you used 40 oz. of Roundup WeatherMax on 20 acres in 2018, Granular looks for Roundup WeatherMax data for crop year 2018. Data includes a purchase price of ex: $27.30 per gallon. A calculation will be done to convert ounces to gallons and multiply by the number of acres to calculate the cost. In this case, $27.30 x (40/128 fl oz = 0.3125) = $8.53 x 20 acres = $170.63 is the cost for that application.

If the product is not listed on Granular’s benchmark report, we will use an aggregated cost average for corn and soybean seed varieties. This cost average is generated using the cost average for all seeds by crop type included in our database. Other products that Granular is unable to match will be excluded from the total cost.

If the product price is not available for the current crop year, the next available crop year will be used.

The cost for your field is the sum of event inputs Granular was able to match.

Disclaimer: Use your discretion on what the median prices mean for you. We cannot guarantee that the median price reflects discounts, seed treatments, traits, prepaid discounts, rebates, or taxes.

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Does a map include my equipment costs?

No. Profit Maps only captures estimated expenses for planting, application, and harvest events

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What input costs does a profit map include?

Planting, application, and harvest event products, which can include:

  • Seed varieties
  • Herbicides
  • Fungicides
  • Fertilizers

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How is revenue generated?

After a field is harvested, revenue is associated to the field based on yield and the crop year’s projected prices provided by the USDA Risk Management Agency.

Crop price bulletin’s can be found here: https://www.rma.usda.gov/bulletins/pm/

Harvest 2018 is using: https://www.rma.usda.gov/bulletins/pm/2018/18-014.pdf

A revenue event can only be generated for supported crops (see list in question 9b). If you have a harvest event for a crop not included in the list below, a revenue layer will not be generated.

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What countries are Granular Profit Maps available in?

US. Canada is available for some crops – if you are interested in learning more about what is available in Canada, please contact your dealer.

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What currency is used in the maps?

USD

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How should I read the Map Legend?

The map legend divides the field by it’s areas of profitability. It calculates profitability using costs from the seeding event and application events, and revenue from the harvest event.

The percentages displayed on the right represent the percentage of the field. In the example above, 31.9% of the field yielded $640 per acre.

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What crops are compatible with Profit Maps?

Profit Maps are generated using USDA Risk Management Agency’s crop price bulletin. Crops not included in the list below will not generate a revenue layer. Profit Maps will still attempt to match and display an estimated cost for the seed variety based on the seeding event. If the seed variety is unable to match, it will show on the left navigation as unable to match, the cost layer will not include the cost of the seeding event. The cost layer will still include applications on that field.

Revenue and profit map layers will be generated for (8) crops:

  • Corn
  • Soybeans
  • Oats
  • Rice
  • Hard Red Winter Wheat
  • Soft Red Winter Wheat
  • Hard Red Spring Wheat
  • Grain Sorghum

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How many maps are generated when I enable Granular Profit Maps?

3 map layers (cost, revenue, profit) are generated for each existing field for the current year and two years prior. When new data becomes available, such as an application event or harvest event, the Profit Map event and it’s layers will regenerate and replace with the most recent data. (e.g.: a cost map is generated after planting, then is deleted and replaced with a new cost map after application).

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My Profit Maps look wrong, what do I do?

Quality data records are important. To ensure the most accurate insights from Granular Profit Maps, accurately document all planting, seeding, and application operations. Verify you have all events uploaded to your John Deere Operations Center account. If you need assistance achieving accurate records, contact your local John Deere dealer.

Has it been a year? Clicking “Allow” granted Profit Maps access to your field operation data for 1 year. Click the Granular Profit Maps Icon in the John Deere Operations Center and re-click “allow” to renew the connection. All previously uncaptured data will flow in.

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I have product documentation errors and/or my products are not matching, what do I do?

Use the left hand pane in Profit Maps to identify which products do not match, that may be resulting in inaccurate cost or profit maps. If you notice a product is misspelled or otherwise incorrect, review that product’s event layer, and determine if the desired product is available. If it is, select it, and Profit Maps will regenerate with the new information in 1 hour. If it is not, go to the Product Manager app on the Tools page and add the correct product. Next, go back to that event layer and add the product.

Although the estimated price data is updated on a weekly basis with the most recent median prices, unfortunately not all products will be a match. If you are interested in adding exact input prices for your operation, check out Granular Business. Book a demo here.

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Are costs broken out by crop year or calendar year?

Prices are crop year based (production cycle).

If you are applying an input in the current calendar year, but are applying it for the following crop year, you can make that note in the display, or update the crop year in Field Analyzer under that application’s event.

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How do I enter my own farm’s costs and revenues?

Profit Maps uses estimated expenses and revenues. For entering exact expenses and revenues, check out Granular Business. Book a demo here.

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After I authorize Granular to generate Profit Maps for my account, what does Granular do with my processed data?

After you click “allow” Granular uses the John Deere Operations Center Field Ops API to pull operational field data for the current and previous two crop years. Granular processes and creates maps to appear in Field Analyzer. After processing, Granular stores the processed data in a stand-alone database, so that updates can be identified and sent back to the John Deere Operations Center on demand. The data is not connected to any other Granular database. Should you choose to revoke Profit Maps from your My John Deere Operations Center account, the data in the database associated with your organization will be removed.

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How do I remove a profit map event from my John Deere Operations Center account?

Functionality does not exist today inside the John Deere Operations Center to remove events, however, revoking Profit Maps access to the organization will disconnect Granular from creating profit maps going forward.

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May a Trusted Advisor in a partnership role allow Granular to generate Profit Maps?

Only the owner of the organization may allow Granular to process Field Operation data. A partner can see the Profit Maps icon on the tools page, but they will not be able to authenticate on behalf of the organization owner.

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Who can see my Profit Map event and layers?

An organization owner can adjust permissions at the Field Analyzer level. Access includes only those who have Field Analyzer access under Locations level 2 or 3 for your organization. Access for Staff and Partners, such as Dealers and Trusted Advisors, can be managed using John Deere’s Team Manager application, found on the Tools page.

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More questions not shown here?

For Granular Profit Maps issues specific to the John Deere Operations Center, contact the John Deere Global Support Center. Reference DTAC Solution #82793 for the Operations Center GSC support information.

To find out more about Granular’s other offerings, reference Granular’s website.

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Interested in learning more about Profit Analyzer inside Granular Business?

Click here to book a demo, and a Granular Representative will reach out. Note that the demo will not be for Granular Profit and Loss Maps in the Operations Center, the demo will be for Granular Business.

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