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Earlier this week, we announced our second venture financing round. The funding was analyzed in some business and agricultural trade publications, but I wanted to share my perspective on what the funding means for Granular’s customers.

VC funding allows us to build a great software product – fast
Almost every successful software company (from Apple to Zynga) was started with venture capital. That’s because building a great software product requires substantial upfront investment in technical talent (designers, developers, data scientists, etc.) before you can generate enough revenue from customers. With this most recent round, Granular has raised $25M in venture funding which is more than any other pure play software company in the agricultural industry. This will allow us to accelerate the pace of our product development and give our customers the new features they need faster.
… and expand our customer success team
Granular is building a hybrid team of software experts in San Francisco and farming experts who live close to the customers we serve. We do a lot of our work with customers over the phone but sometimes there is no substitute for talking face-to-face. Granular already has customers in 30 states and Canada so we need to continue to grow our team in these regions. Please let us know if you know good people in your area – we are hiring!
Granular is serving the most professional, successful farms in the industry. They have high expectations for our product, our team and our company. We have built a strong product but still have more work to do to deliver on our full vision. We take that responsibility very seriously, and this financing gives us the resources we need to exceed our customers’ expectations for years to come.

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March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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Granular is proud to announce two new members of its Marketing and Customer Success team. Agustina Sacerdote and Julie DiNatale joined Granular this month to lead Marketing and Customer Relations, respectively.
These are key additions to our fast growing team here at Granular. Agustina and Julie will help extend our brand globally and develop valuable new services for members of the Granular network.
Bringing a unique combination of agriculture industry and leading edge marketing expertise, Agustina will lead Granular’s brand positioning, market segmentation and corporate communication efforts as director of marketing. Agustina has spent most of her career at Prophet, a global marketing and innovation consulting firm, where she advised Fortune 100 companies on marketing issues from overall brand marketing strategy to execution across online and traditional channels. Monsanto was one of Agustina’s key clients during her time at Prophet. Agustina earned a BS in economics from the Wharton School at the University of Pennsylvania and an MBA from the University of California, Berkeley.
As director of customer relations, Julie will be responsible for working with farms in the Granular network to help them profit from their aggregated data, expertise and market power. Julie has a strong background in the business side of production agriculture. She was recently the director of Farm Journal’s Top Producer Executive Network™, where she spent three years managing and growing an elite network of North American farming operations. Julie was the driving force behind this execution of this unique program, which provides valuable business tools to nearly 100 farms. Prior to Farm Journal, she provided consulting services for corporate agribusiness clients as an associate at Context Network and spent more than seven years with a sell-side Wall Street research firm focused on all aspects of agriculture. Julie holds a B.S. in environmental science from Michigan State University’s College of Agriculture and an M.S. in toxicology from the University of Rochester.

Latest

How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

Company News

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
  |  
September 11, 2017

Industry Insights

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Three Ways to Run a Successful Harvest

Events

Grow 2018

Granular's Annual Customer CEO Summit

March 21-33, 2018

California Academy of Sciences, San Francisco, CA

All Posts

Show All (50)
Industry Insights (6)
Granular Suite (12)
AcreValue (12)
Company News (1)
Specialty Crop (4)

Three Ways to Run a Successful Harvest

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