Tag: efficiency

Plan the Work, Work the Plan.

As Gen. Dwight D. Eisenhower famously said, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” The process of daily or weekly planning is always challenging when conditions in the field are constantly changing. Scheduling, assigning and communicating activities is time-consuming enough, but when unexpected adjustments need to […]


The Rise of the Farmer CEO

Last week, Adam (our Business Development lead) and I attended the Forbes Agtech Summit in Salinas, CA. In a beautiful outdoor downtown setting, a collection of entrepreneurs, investors, media and farmers discussed their industry views and the role they want to play in advancing the future of agriculture. An industry event sponsored and organized by […]