Tag: farm data

Getting Bigger and Better with Granular

Build a competitive advantage in a modernizing farmland market with Granular’s FMS and AcreValue Three years ago, Mike and I set out to build farm management software (FMS) to help farms make better business decisions by making better use of their farm data. We realized early on that while farms were using Granular FMS to […]

Read

Webinar: Using Data to Negotiate Your 2017 Land Rents

With the 2016 harvest season all wrapped up, it is time to think ahead and start planning for the 2017 season. Mike Preiner, head of Granular Data Science, breaks down his team’s most recent land rent analysis, and shares practical tips for data-driven rent negotiation. He is joined by Justin Durdan, Managing Partner at Durdan […]

Read

Benchmark At Your Own Risk: The Pitfalls of Poor Data Interpretation

What would you do if your agronomist told you that planting your crop at 1,000 ft in elevation was a sure way to increase your yield by 5 bu/acre? You’d probably step back and wonder if you’re getting your money’s worth from your consultant. What if, instead, the benchmarking program you pay for told you […]

Read

Are You REALLY Ready for Farm Management Software?

2016 is here, and with the new year comes a whole new set of financial, operational and agronomic decisions to be made for the next growing season. With the economic environment expected to continue to be tough, 2016 also seems to be the year when farmers will truly begin to look at their farm’s data […]

Read

Tracking Quality at the Field Level

While quality has been long understood as a critical driver of profitability in specialty crop operations, it’s been overlooked from a planning and tracking perspective on the commodity side—until now, when margins are so thin. In today’s market, it can be just as important driver of revenue as yield. Some farmers track quality metrics in […]

Read

A New Way to Evaluate Farmland

Finding the right land at the right price is something our customers talk about often, and understandably so – in today’s market, the ability to access new land on favorable terms is a huge source of competitive advantage. As some of you may know, back in April we launched a test version of our farmland […]

Read

Sweat the Small Stuff

I worked in the Farm Credit System from 1982 to 1987.  Looking back, one of the things that struck me the most was that many farmers remained profitable during this significantly bad period for agriculture. Their market value net worth may have declined as land values fell by half, but their Earned Net Worth (ENW) kept increasing. […]

Read

The Real Value of Farm Data

Granular was featured in a recent Wall Street Journal article about farmers profiting from data generated on their farms. I wanted to expand on the ideas explored in that article and Granular’s perspective on the applications for farm data. Before co-founding Granular, I was an executive at Nielsen, a $6 billion global company that sells […]

Read

Working the Land and the Data: A Profile of Kip Tom in the NYT

Granular’s Chairman of the Board of Advisors Kip Tom was featured today in the New York Times.  The article, written by Quentin Hardy, profiles Tom Farms and describes the way in which technology has helped the operation grow and adapt in a rapidly evolving ag industry. We are proud to have such an innovative leader as Kip on […]

Read