TEST CODE HERE

Finding the right land at the right price is something our customers talk about often, and understandably so – in today’s market, the ability to access new land on favorable terms is a huge source of competitive advantage. As some of you may know, back in April we launched a test version of our farmland analysis site, AcreValue, in 3 states (Iowa, Illinois and Indiana) and we quickly learned from our customers that easy access to this data is invaluable to assessing new ground and negotiating rates on existing ground. So we’ve been spending the last six months dramatically redesigning and expanding AcreValue nationally to make it awesome and more complete, not just for farmers, but also for landowners, investors, bankers, brokers and other industry professionals. The new and expanded AcreValue is finally here.

One of AcreValue’s most important features is its Automated Valuation Model (AVM), the first AVM specifically built for the agriculture industry. AcreValue’s AVM analyzes terabytes of public data about farmland to automatically estimate the value of each field (you can think of Zillow’s “Zestimate” as a relevant example). While we will never be able to fully predict what a parcel of land will trade for, we want to help professionals in the market have an unbiased starting point, and to be able to easily compare across different parcels.
Before joining the team at AcreValue, I helped develop web and mobile products for the 50 million home shoppers using Trulia every month for their home search. Trulia was the first site to bring together home listings, comparable sales, crime maps, school ratings and other neighborhood info so that you could do all of your research in one place. What excites me about AcreValue is bringing together all of the critical data about farmland into a single site, a one-stop shop. AcreValue is not only the first to bring farmland data together in a single site, but to also offer a simple and intuitive user interface and to make the data accessible for free. There is no shortage of public data around farmland – parcel boundaries, characteristics about soils, expected productivity ratings, crop history, yield history, sales, etc. The problem is that this data, up until now, had been hard to find, hard to collect, and hard to summarize.
Visit AcreValue, play around and let us know what you think.

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Free service will improve efficiency and transparency in farmland market

SAN FRANCISCO — April 22, 2015 — Granular, a leading agriculture software and analytics company, today announced that it has acquired AcreValue, a farmland real estate evaluation business. The acquisition of AcreValue enhances Granular’s service offerings to the farmland market and gives farmers and potential investors valuable information into land values across the country.

The free service allows buyers, sellers, agents and other interested parties to browse AcreValue estimates using a map-based interface. Users will also be able to download reports on each field that includes valuable data on soil type, topography, crop history, basis trends and other important features, as well as produce estimates of the value of individual fields. These estimates have proven accurate to the level where they provide useful guidance to farmland buyers and sellers.
“Acquiring or leasing more acres at the right price is a top priority for members of Granular’s professional farm network,” said Sid Gorham, Granular’s CEO. “We believe that AcreValue will make the farmland resale and rental markets more convenient, transparent and efficient. This is an exciting new service the market has been waiting for and we will continue to invest in its expansion so it can benefit Granular subscribers and the agriculture industry more broadly.”
“The idea for AcreValue came out of my own family’s discussions about valuing our farmland in Iowa,” said Christopher Seifert, AcreValue’s CEO. “Granular’s vision of adding technology innovation to the farmland and agricultural market makes it a perfect acquiring partner for AcreValue. I’m excited to build out the service as part of the Granular team and to work with its base of industry-leading farmers. We hope AcreValue helps the farmland market like Zillow has the residential real estate market.”
As part of this acquisition, AcreValue’s cofounder and CEO, Christopher Seifert, has joined Granular and will head the agronomy data science team.
While AcreValue currently covers fields in Iowa, Illinois and Indiana, Granular has aggressive goals to extend to the rest of the Corn Belt and the Delta region by the end of the year.
Additionally, the company will continue to improve the accuracy of the AcreValue models and add other features of interest to buyers and sellers. The company will also develop power-user capabilities that will only be available to customers using Granular’s farm management software.

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