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In July, Granular hosted GROW 2015, the first annual Customer CEO Summit. North America’s leading farm operations gathered in San Francisco for two days of discussion, peer networking and a behind-the-scenes look at Granular (and a bay cruise, because you can’t come to San Francisco and not enjoy the city’s best views from the water).

From the future of farmland values to the ag application of next-generation remote sensing technology, customers had the opportunity to learn from experts and from each other, and collectively make Granular a stronger platform. Take a look, and join us next year – it’s guaranteed to be even better.

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March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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SAN FRANCISCO – July 22nd, 2015 – San Francisco, CA – Granular, a company that provides farm management software and analytics tools, announced the close of its Series B financing today. Tao Capital Partners led the round and was joined by Emory Investment Management, Fall Line Capital, and H. Barton Asset Management. Granular’s previous investors, Andreessen Horowitz, Google Ventures, and Khosla Ventures, also invested in this second round.

“We are excited to work with this top group of new and returning investors to become the leading provider of software and analytics to the global agricultural industry,” said Sid Gorham, Granular’s co-founder and CEO. “We are well on our way toward the first step of getting the best 500 producers in North America on the Granular platform and this funding will accelerate our progress.”

Introduced 18 months ago, Granular is expanding its team of software and data science experts in San Francisco, along with a group of farming industry experts deployed near its customers nationwide. The funding will go primarily toward expanding this team to provide more localized support, in addition to extending the product into the specialty crop and livestock segments. The round of funding brings the total capital raised by the company to $25.2M.

“Farming is one of the world’s largest and most important industries, but has been underserved by information technology companies,” said Christopher Olin, Principal at Tao Capital Partners. “We are thrilled to back the Granular team as they use data science to help farms become more efficient businesses and respond to the challenges and opportunities of the future.”

Granular provides farmers with a new kind of farm management software, which brings together financial, operational and agronomic information in real-time to give growers an accurate view of their operation throughout the entire growing season.

“The Granular team has made tremendous progress since their first financing 18 months ago,” said John O’Farrell, General Partner at Andreessen Horowitz. “We see an opportunity to build a very large and valuable software company in this vertical and Granular has great traction with the industry’s largest, most sophisticated buyers.”

Granular announced the financing at GROW 2015, the company’s first farm CEO summit in San Francisco. The user conference was attended by farmers representing some of the largest operations in North America, as well as Granular’s Industry Advisory Board and farmland investment funds.

“We’d never been able before to get everything we do – from operations to budget to inventory tracking – all on one software package,” said Mark Bryant of Bryant Ag, Granular customer in Ohio. “Granular recognizes what Ag is becoming, and they give me the tools I need to operate like a Fortune 500
company.”
__________________________
About Tao Capital Partners
Tao Capital Partners invests in technology, alternative energy, healthcare, sustainable food & agriculture, consumer, and real estate businesses that have a positive impact. Tao is an active investor with the ability to support companies through various stages of their life-cycle.

About Andreessen Horowitz
Andreessen Horowitz backs bold entrepreneurs who move fast, think big and are committed to building the next major franchises in technology. Founded by Marc Andreessen and Ben Horowitz, we provide entrepreneurs with access to our deep expertise and insights in innovation, business development, market intelligence, executive and technical talent, and marketing and brand building. Find us in Menlo Park, California, and at www.a16z.com.

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California Academy of Sciences, San Francisco, CA

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Latest release adds machine data and field-level

SAN FRANCISCO – May 13, 2015 – Granular, a leading agriculture software and analytics company, announced today another major extension to the capabilities of its industry-leading farm management and analytics platform. The company has a team of more than 50 software developers and designers working to continually improve and extend the functionality of the platform based on direct feedback from several dozen of its large, professional producer customers. Granular’s latest release includes the capability to import and analyze as-applied files (starting with John Deere and Precision Planting equipment) and to monitor Profit and Loss (P&L) statements at the field level.

“I have never seen a company in the agriculture industry that can develop great software as fast as Granular,” said Mark Bryant, partner of Bryant Agricultural Enterprises in Ohio and a Granular customer. “The team really knows how to listen carefully to its producer customers and build a product that supports the complex workflow on a large farm.”
Granular’s latest round of enhancements focuses on the analysis of as-applied files and field-level profitability. The ability to ingest, process and analyze as-applied files off farm equipment allows Granular to build a complete electronic production record on each field with full detail on all inputs, labor and machine costs for each completed task. As-applied file analysis also allows Granular to understand sub-field level variation in costs, yields and efficiencies.
“The reason I run Granular on my farm is so that I can understand and improve profitability at the enterprise, crop and field levels,” said Matt Smith, partner of Smith Farms in Arkansas and a Granular customer. “Particularly in this challenging commodity price environment, I want to manage every dollar and, just last week, Granular helped me find a five-figure billing error from one of my suppliers.”
“Granular serves professional, expansion-oriented producers,” said Sid Gorham, Granular’s co-founder and CEO. “These producers view this downturn as an opportunity to expand to farm more acres and Granular is helping them build their businesses on a solid foundation.”

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

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Our Continued Committment to Independence and Data Privacy

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California Academy of Sciences, San Francisco, CA

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Granular strengthens capabilities in Agricultural Economics

San Francisco – April 21, 2015 – Granular, a leading agriculture software and analytics company, today announced the appointment of Dr. Bruce Sherrick, an award-winning agricultural expert, to its advisory board. Bruce joins as the seventh member of Granular’s advisory board, rounding out an impressive group of industry leading producers, consultants and academics.

As part of his role, Sherrick will advise Granular on the development of business decision support tools for its network of professional farms. Sherrick will also help support Granular’s data science team in the continued development of AcreValue, a free service providing background information and automated valuation estimates (AVM) for farmland recently acquired by the company earlier this month.
“We are thrilled to add Bruce to our advisory board,” said Sid Gorham, Granular’s co-founder and CEO. “He brings technical expertise, strategic perspective and industry relationships that will help strengthen Granular’s position as experts in farm business management.”
Sherrick is currently the Marjorie and Jerry Fruin Professor of Farmland Economics, and director of the TIAA-CREF Center for Farmland Research in the Department of Agricultural and Consumer Economics at the University of Illinois. He was recently nominated by President Obama and confirmed by the U.S. Senate to serve on the Board of the Federal Agricultural Mortgage Association.
“I’ve been impressed with Granular’s vision for using software and analytics to help leading producers and land investors make better business decisions,” said Sherrick. “I look forward to working with the Granular team to extend their product and work effectively with other academic experts in the field.”
Sherrick teaches undergraduate and graduate courses in applied finance, and financial modeling. He has won numerous teaching awards, including the Hughes Teaching Enhancement Award at the University of Illinois, and the College of Agricultural, Consumer and Environmental Sciences Paul A. Funk Excellence Award.
Sherrick’s research is focused in the areas of risk analysis, crop insurance evaluation, farmland markets and modeling of financial institutions. He is also one of the faculty members who has created and maintained programs on the farmdoc website, the multiple award-winning agricultural decision-making support program at the University of Illinois (http://www.farmdoc.illinois.edu). Sherrick earned his Ph.D. from The Ohio State University in finance and marketing and is also the managing partner of integrated Financial Analytics & Research (iFAR), a consulting firm in Champaign, Illinois, that specializes in crop insurance evaluation models, credit risk assessment and modeling of agricultural finance institutions. He is also an author/coauthor of the FAST (Financial Analysis and Solution Tools) suite of decision tools that support agricultural producers and lenders.

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

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Our Continued Committment to Independence and Data Privacy

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Free service will improve efficiency and transparency in farmland market

SAN FRANCISCO — April 22, 2015 — Granular, a leading agriculture software and analytics company, today announced that it has acquired AcreValue, a farmland real estate evaluation business. The acquisition of AcreValue enhances Granular’s service offerings to the farmland market and gives farmers and potential investors valuable information into land values across the country.

The free service allows buyers, sellers, agents and other interested parties to browse AcreValue estimates using a map-based interface. Users will also be able to download reports on each field that includes valuable data on soil type, topography, crop history, basis trends and other important features, as well as produce estimates of the value of individual fields. These estimates have proven accurate to the level where they provide useful guidance to farmland buyers and sellers.
“Acquiring or leasing more acres at the right price is a top priority for members of Granular’s professional farm network,” said Sid Gorham, Granular’s CEO. “We believe that AcreValue will make the farmland resale and rental markets more convenient, transparent and efficient. This is an exciting new service the market has been waiting for and we will continue to invest in its expansion so it can benefit Granular subscribers and the agriculture industry more broadly.”
“The idea for AcreValue came out of my own family’s discussions about valuing our farmland in Iowa,” said Christopher Seifert, AcreValue’s CEO. “Granular’s vision of adding technology innovation to the farmland and agricultural market makes it a perfect acquiring partner for AcreValue. I’m excited to build out the service as part of the Granular team and to work with its base of industry-leading farmers. We hope AcreValue helps the farmland market like Zillow has the residential real estate market.”
As part of this acquisition, AcreValue’s cofounder and CEO, Christopher Seifert, has joined Granular and will head the agronomy data science team.
While AcreValue currently covers fields in Iowa, Illinois and Indiana, Granular has aggressive goals to extend to the rest of the Corn Belt and the Delta region by the end of the year.
Additionally, the company will continue to improve the accuracy of the AcreValue models and add other features of interest to buyers and sellers. The company will also develop power-user capabilities that will only be available to customers using Granular’s farm management software.

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
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September 11, 2017

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Our Continued Committment to Independence and Data Privacy

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California Academy of Sciences, San Francisco, CA

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What happens when a premier Silicon Valley venture capitalist, one of America’s most successful farmers, and the CEO of a growing software company come together to discuss ag? In a recent AAPEX event in Napa, Marc Andreessen, Kip Tom, and Granular CEO Sid Gorham talk about how cloud and mobile technology are advancing agriculture and changing the way farmers run their increasingly complex operations.
 

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
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Our Continued Committment to Independence and Data Privacy

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California Academy of Sciences, San Francisco, CA

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Granular is proud to announce two new members of its Marketing and Customer Success team. Agustina Sacerdote and Julie DiNatale joined Granular this month to lead Marketing and Customer Relations, respectively.
These are key additions to our fast growing team here at Granular. Agustina and Julie will help extend our brand globally and develop valuable new services for members of the Granular network.
Bringing a unique combination of agriculture industry and leading edge marketing expertise, Agustina will lead Granular’s brand positioning, market segmentation and corporate communication efforts as director of marketing. Agustina has spent most of her career at Prophet, a global marketing and innovation consulting firm, where she advised Fortune 100 companies on marketing issues from overall brand marketing strategy to execution across online and traditional channels. Monsanto was one of Agustina’s key clients during her time at Prophet. Agustina earned a BS in economics from the Wharton School at the University of Pennsylvania and an MBA from the University of California, Berkeley.
As director of customer relations, Julie will be responsible for working with farms in the Granular network to help them profit from their aggregated data, expertise and market power. Julie has a strong background in the business side of production agriculture. She was recently the director of Farm Journal’s Top Producer Executive Network™, where she spent three years managing and growing an elite network of North American farming operations. Julie was the driving force behind this execution of this unique program, which provides valuable business tools to nearly 100 farms. Prior to Farm Journal, she provided consulting services for corporate agribusiness clients as an associate at Context Network and spent more than seven years with a sell-side Wall Street research firm focused on all aspects of agriculture. Julie holds a B.S. in environmental science from Michigan State University’s College of Agriculture and an M.S. in toxicology from the University of Rochester.

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How a Potato Grower Found 11% More Profit Using Granular

Learn how Granular helped a real farm discover that their variety choice was costing them $800 per acre

Karl Wozniak, Role
  |  
September 11, 2017

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Our Continued Committment to Independence and Data Privacy

Karl Wozniak, Role
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Karl Wozniak, Role
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Our Continued Committment to Independence and Data Privacy

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September 11, 2017

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March 21-33, 2018

California Academy of Sciences, San Francisco, CA

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